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Image for New Online Retailing

New Online Retailing : Innovation and Transformation

Hardback 28 Sep 2010
Publisher Gabler
ISBN: 9783834923233
Dewey: 658.872
£41.24
RRP £54.99 Save 25%
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Image for The Long Tail of Tourism

The Long Tail of Tourism : Holiday Niches and their Impact on Mainstream Tourism

Paperback / softback 20 Aug 2012
Publisher Gabler
ISBN: 9783834930620
Dewey: 338.4791
£59.99
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Image for Kundenclubs & More

Kundenclubs & More : Innovative Konzepte zur Kundenbindung

Paperback / softback 2 Feb 2012
Publisher Gabler
ISBN: 9783322824790
Dewey: 658.8
£54.99
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Image for Das Gewinner-Prinzip

Das Gewinner-Prinzip : Wege zur personlichen Spitzenleistung

Paperback / softback 1 Jan 1995
Publisher Gabler
ISBN: 9783409194105
Dewey: 658.81
£69.99
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Image for Kundenbindung im Verkehrsdienstleistungsbereich

Kundenbindung im Verkehrsdienstleistungsbereich : Ein Beitrag zum Verkehrsmittelwahlverhalten von Bahnreisenden

series Unternehmensfuhrung und Marketing
Paperback / softback 24 Feb 2006
Publisher Gabler
ISBN: 9783834901675
Dewey: 658.8
£69.99
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Image for Corporate Social Responsibility

Corporate Social Responsibility : Ausgestaltung und Steuerung von CSR-Aktivitaten

series Unternehmensfuhrung und Marketing
Paperback / softback 15 May 2007
Publisher Gabler
ISBN: 9783834905635
Dewey: 658.408
£79.99
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Image for Preisaktionen bei Verkehrsdienstleistungen

Preisaktionen bei Verkehrsdienstleistungen : Ein Beitrag zum Behavioral Pricing

series Unternehmensfuhrung und Marketing
Paperback / softback 26 Jun 2008
Publisher Gabler
ISBN: 9783834908926
Dewey: 388
£59.99
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Image for Der Einfluss von Wechselkosten auf die Kundenbindung

Der Einfluss von Wechselkosten auf die Kundenbindung : Verhaltenstheoretische Fundierung und empirische Analyse

series Unternehmenskooperation und Netzwerkmanagement
Paperback / softback 12 Jun 2008
Publisher Gabler
ISBN: 9783834909183
Dewey: 658.8
£54.99
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Image for Markenimagekonfusion als Managementherausforderung

Markenimagekonfusion als Managementherausforderung : Zum Problem einer gedachtnisbasierten und Point of Sale induzierten verwirrenden Wahrnehmung von Marken

series Innovatives Markenmanagement
Paperback / softback 11 Apr 2008
Publisher Gabler
ISBN: 9783834909497
Dewey: 658.8
£54.99
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Image for Unternehmensinterne Erfolgsfaktoren von Markentransfers

Unternehmensinterne Erfolgsfaktoren von Markentransfers : Eine ressourcenorientierte Betrachtung von weiten Markentransfers

series Marken- Und Produktmanagement
Paperback / softback 15 May 2008
Publisher Gabler
ISBN: 9783834909657
Dewey: 658.8
£54.99
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Image for Tarifwahlverhalten im Business-to-Business-Bereich

Tarifwahlverhalten im Business-to-Business-Bereich : Empirisch gestutzte Analyse am Beispiel Mobilfunktarife

series Business-to-business-marketing
Paperback / softback 12 Jun 2008
Publisher Gabler
ISBN: 9783834910400
Dewey: 658.8
£54.99
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Image for Nutzenbasierte Marktsegmentierung

Nutzenbasierte Marktsegmentierung : Eine kaufprozessorientierte Untersuchung zur Wirkungsmessung von Marketing-Aktivitaten

series Kundenmanagement & Electronic Commerce
Paperback / softback 11 Dec 2008
Publisher Gabler
ISBN: 9783834910417
Dewey: 658.8
£54.99
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Image for Impulse fur die Markenforschung und Markenfuhrung

Impulse fur die Markenforschung und Markenfuhrung

Paperback / softback 25 Nov 2008
Publisher Gabler
ISBN: 9783834910462
Dewey: 658.827
£54.99
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Image for Branchenubergreifende Analyse des Aufbaus einer starken Retail Brand

Branchenubergreifende Analyse des Aufbaus einer starken Retail Brand : Verhaltenswissenschaftliche Analyse in funf Einzelhandelsbranchen unter Anwendung der Mehrgruppenkausalanalyse

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 26 Jun 2008
Publisher Gabler
ISBN: 9783834911056
Dewey: 658.8
£59.99
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Image for Lernen in Standardisierungsprozessen

Lernen in Standardisierungsprozessen : Eine Analyse der Etablierung technologischer Innovationen im Markt

series Business-to-business-marketing
Paperback / softback 28 Jul 2008
Publisher Gabler
ISBN: 9783834911186
Dewey: 658.8
£54.99
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Image for Die Kano-Theorie der Kundenzufriedenheitsmessung

Die Kano-Theorie der Kundenzufriedenheitsmessung : Eine theoretische und empirische Uberprufung

Paperback / softback 28 Jul 2008
Publisher Gabler
ISBN: 9783834912190
Dewey: 658.8343
£54.99
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Image for European Retail Research

European Retail Research : 2009 | Volume 23 Issue I

series European Retail Research
Paperback / softback 28 Apr 2009
Publisher Gabler
ISBN: 9783834912251
Dewey: 381.1094
£81.00
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Image for Vertriebswegswahl junger, innovativer Unternehmen

Vertriebswegswahl junger, innovativer Unternehmen : Einflussfaktoren und Erfolgsauswirkungen

series Entrepreneurship
Paperback / softback 29 Sep 2008
Publisher Gabler
ISBN: 9783834913067
Dewey: 658.81
£54.99
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Image for DSL versus Kabel

DSL versus Kabel : Informationsexternalitaten als Determinanten von Pfadabhangigkeit und Wechselkosten bei der Adoption von Breitband-Technologien

series Markt- Und Unternehmensentwicklung Markets and Organisations
Paperback / softback 28 Oct 2008
Publisher Gabler
ISBN: 9783834913647
Dewey: 384
£54.99
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Image for Geld-zuruck-Garantien

Geld-zuruck-Garantien : Eine empirische Wirkungsanalyse aus Konsumentensicht

series Unternehmensfuhrung und Marketing
Paperback / softback 25 Nov 2008
Publisher Gabler
ISBN: 9783834914088
Dewey: 658.82
£64.99
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Image for Mobile Support in Customer Loyalty Management

Mobile Support in Customer Loyalty Management : An Architectural Framework

series Mobile Computing
Paperback / softback 15 Jul 2009
Publisher Gabler
ISBN: 9783834914361
Dewey: 650
£64.99
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Image for Kontextabhangige Konzeptualisierung der Markenpersonlichkeit

Kontextabhangige Konzeptualisierung der Markenpersonlichkeit : Eine empirische Analyse am Beispiel des deutschen Automobilmarktes

Paperback / softback 11 Dec 2008
Publisher Gabler
ISBN: 9783834914439
Dewey: 659.1
£54.99
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Image for Cross Buying Extended in Multi Partner Bonusprogrammen

Cross Buying Extended in Multi Partner Bonusprogrammen : Eine kritische Analyse

Paperback / softback 25 Jun 2009
Publisher Gabler
ISBN: 9783834914569
Dewey: 658.812
£54.99
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Image for Kognitive Prozesse am Point of Sale

Kognitive Prozesse am Point of Sale : Zur Qualitat von Datenerhebungsmethoden der Konsumentenforschung

series Interaktives Marketing
Paperback / softback 16 Jun 2009
Publisher Gabler
ISBN: 9783834914927
Dewey: 658.822
£54.99
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Image for Soziales Engagement von Unternehmen

Soziales Engagement von Unternehmen : Wirkungsprozesse, Erfolgsdeterminanten und Konsequenzen fur den Markenwert

series Forum Produkt- und Produktionsmanagement
Paperback / softback 28 Apr 2009
Publisher Gabler
ISBN: 9783834915177
Dewey: 658.408
£54.99
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Image for Aktive Produktindividualisierung

Aktive Produktindividualisierung : Ansatzpunkte zur nutzerorientierten Konzeption von Mass-Customization-Angeboten im Konsumgutermarkt

series Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim
Paperback / softback 15 Jan 2009
Publisher Gabler
ISBN: 9783834915184
Dewey: 658.8343
£54.99
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Image for Akzeptanz von Preismodellen im Systemgeschaft

Akzeptanz von Preismodellen im Systemgeschaft

series Business-to-business-marketing
Paperback / softback 28 Jul 2009
Publisher Gabler
ISBN: 9783834915450
Dewey: 658.81622
£54.99
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Image for Markenrelevanz

Markenrelevanz : Messung, Konsequenzen und Determinanten

series Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim
Paperback / softback 12 Mar 2009
Publisher Gabler
ISBN: 9783834915641
Dewey: 658.827
£54.99
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Image for Referenzeffekte von Multi-Item-Promotions

Referenzeffekte von Multi-Item-Promotions

Paperback / softback 16 Jun 2009
Publisher Gabler
ISBN: 9783834916471
Dewey: 658.82
£54.99
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Image for Integrierte Unternehmenskommunikation

Integrierte Unternehmenskommunikation : Systemgestutzte Umsetzung der Informationellen Aufgaben

Paperback / softback 28 Apr 2009
Publisher Gabler
ISBN: 9783834916723
Dewey: 658.45
£54.99
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