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Image for Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China

Hardback 1 Dec 2006
Publisher Palgrave Macmillan
ISBN: 9780230013506
Dewey: 658.40120951
£67.49
RRP £89.99 Save 25%
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Image for Sustainable Luxury

Sustainable Luxury : An International Perspective

series Palgrave Advances in Luxury
Hardback 12 Aug 2022
Publisher Palgrave Macmillan
ISBN: 9783031069277
Dewey: 658.408
£111.99
RRP £139.99
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Image for Defending Your Brand

Defending Your Brand : How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Hardback 11 Oct 2012
Publisher Palgrave Macmillan
ISBN: 9780230340343
Dewey: 658.4012
£43.99
RRP £54.99
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Image for The Marketing of Service-Dominant Logic

The Marketing of Service-Dominant Logic : A Rhetorical Approach

Hardback 1 Dec 2023
Publisher Palgrave Macmillan
ISBN: 9783031465093
Dewey: 658.8001
£95.99
RRP £119.99
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Image for Agile Marketing Strategies

Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Paperback / softback 20 Jul 2023
Publisher Palgrave Macmillan
ISBN: 9783031042140
Dewey: 658.8
£87.99
RRP £109.99
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Image for Fashion Marketing in Emerging Economies Volume II

Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives

series Palgrave Studies of Marketing in Emerging Economies
Hardback 13 Dec 2022
Publisher Palgrave Macmillan
ISBN: 9783031070778
Dewey: 391.00688
£111.99
RRP £139.99
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Image for Public Sector Marketing Communications Volume I

Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives

series Palgrave Studies of Public Sector Management in Africa
Paperback / softback 7 Oct 2023
Publisher Palgrave Macmillan
ISBN: 9783031072956
Dewey: 352.748096
£71.99
RRP £89.99
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Image for Fashion Marketing in Emerging Economies Volume I

Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives

series Palgrave Studies of Marketing in Emerging Economies
Hardback 7 Dec 2022
Publisher Palgrave Macmillan
ISBN: 9783031073250
Dewey: 391.00688
£111.99
RRP £139.99
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Image for Fashion Marketing in Emerging Economies Volume I

Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives

series Palgrave Studies of Marketing in Emerging Economies
Paperback / softback 7 Dec 2023
Publisher Palgrave Macmillan
ISBN: 9783031073281
Dewey: 391.00688
£103.99
RRP £129.99
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Image for Business Advancement through Technology Volume II

Business Advancement through Technology Volume II : The Changing Landscape of Industry and Employment

series Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business
Paperback / softback 12 Dec 2023
Publisher Palgrave Macmillan
ISBN: 9783031077678
Dewey: 338.064
£103.99
RRP £129.99
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Image for Business Advancement through Technology Volume I

Business Advancement through Technology Volume I : Markets and Marketing in Transition

series Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business
Paperback / softback 14 Dec 2023
Publisher Palgrave Macmillan
ISBN: 9783031077715
Dewey: 338.064
£103.99
RRP £129.99
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Image for Public Relations and the Digital

Public Relations and the Digital : Professional Discourse and Change

series Communicating in Professions and Organizations
Hardback 30 Sep 2022
Publisher Palgrave Macmillan
ISBN: 9783031139550
Dewey: 659.20285
£71.99
RRP £89.99
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Image for Public Relations and the Digital

Public Relations and the Digital : Professional Discourse and Change

series Communicating in Professions and Organizations
Paperback / softback 2 Oct 2023
Publisher Palgrave Macmillan
ISBN: 9783031139581
Dewey: 659.20285
£71.99
RRP £89.99
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Image for Visualizing Marketing

Visualizing Marketing : From Abstract to Intuitive

series Palgrave Studies in Marketing, Organizations and Society
Hardback 22 Mar 2023
Publisher Palgrave Macmillan
ISBN: 9783031182143
Dewey: 658.80028566
£103.99
RRP £129.99
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Image for Data Mining for Managers

Data Mining for Managers : How to Use Data (Big and Small) to Solve Business Challenges

Hardback 30 Oct 2014
Publisher Palgrave Macmillan
ISBN: 9781137406170
Dewey: 658.056312
£41.24
RRP £54.99 Save 25%
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Image for Making Sense of Anti-trade Sentiment

Making Sense of Anti-trade Sentiment : International Trade and the American Worker

Hardback 25 Sep 2014
Publisher Palgrave Macmillan
ISBN: 9781137373243
Dewey: 331.120973
£82.49
RRP £109.99 Save 25%
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Image for A Sociology of the World Rally Championship

A Sociology of the World Rally Championship : History, Identity, Memories and Place

Hardback 19 Sep 2014
Publisher Palgrave Macmillan
ISBN: 9781137405432
Dewey: 796.72
£71.99
RRP £79.99 Save 10%
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Image for The Marketing of Service-Dominant Logic: A Rhetorical Approach

The Marketing of Service-Dominant Logic: A Rhetorical Approach

eBook 30 Nov 2023
Publisher Palgrave Macmillan
ISBN: 9783031465109
Dewey: 658.8001
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£119.50
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Image for Advances in luxury brand management

Advances in luxury brand management

series Journal of brand management : advanced collections
eBook 21 Sep 2017
Publisher Palgrave Macmillan
ISBN: 9783319511276
Dewey: 658.827
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Image for City Branding

City Branding : Theory and Cases

Paperback / softback 21 Jul 2016
Publisher Palgrave Macmillan
ISBN: 9781349317585
Dewey: 659.2930776
£89.99
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Image for Understanding consumer choice

Understanding consumer choice

Ebook 11 Mar 2005
Publisher Palgrave Macmillan
ISBN: 9780230510029
Dewey: 658.8342
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Image for Brand choice: revealing customers' unconscious-automatic and strategic thinking processes

Brand choice: revealing customers' unconscious-automatic and strategic thinking processes

Ebook 23 Nov 2004
Publisher Palgrave Macmillan
ISBN: 9780230514201
Dewey: 658.8343
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Image for Sustainable luxury brands: evidence from research and implications for managers

Sustainable luxury brands: evidence from research and implications for managers

series Palgrave Advances in Luxury
Ebook 20 Jan 2017
Publisher Palgrave Macmillan
ISBN: 9781137601599
Dewey: 658.408
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Image for Multinational Corporate Evolution and Subsidiary Development

Multinational Corporate Evolution and Subsidiary Development

Ebook 27 Jul 2016
Publisher Palgrave Macmillan
ISBN: 9781349264674
Dewey: 658.046
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Image for Internationalisation: Process, Context and Markets

Internationalisation: Process, Context and Markets

series Academy of International Business Series
Ebook 27 Jul 2016
Publisher Palgrave Macmillan
ISBN: 9781349265565
Dewey: 338.88
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Image for Meta-Luxury

Meta-Luxury : Brands and the Culture of Excellence

Paperback / softback 27 Aug 2016
Publisher Palgrave Macmillan
ISBN: 9781349333011
Dewey: 658.827
£54.99
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Image for Brand Aesthetics

Brand Aesthetics

Paperback / softback 24 Jul 2012
Publisher Palgrave Macmillan
ISBN: 9781349340552
Dewey: 658.5
£99.99
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Image for Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Paperback / softback 23 Oct 2008
Publisher Palgrave Macmillan
ISBN: 9781349360628
Dewey: 659.2
£89.99
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Image for Small business marketing

Small business marketing

Ebook 2 Sep 2013
Publisher Palgrave Macmillan
ISBN: 9781137326010
Dewey: 658.8
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Image for Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives

Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives

eBook 24 Dec 2020
Publisher Palgrave Macmillan
ISBN: 9783030516819
Dewey: 650
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