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Image for Building Engagement for Sustainable Development

Building Engagement for Sustainable Development : Challenges of Sustainable Economy in Times of Accelerated Change

series Sustainable Management, Wertschopfung und Effizienz
Paperback / softback 14 May 2019
Publisher Springer Gabler
ISBN: 9783658261719
Dewey: 658.3124
£71.99
RRP £89.99
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Image for Cross-Cultural Brand Personality and Brand Desirability

Cross-Cultural Brand Personality and Brand Desirability : An Empirical Approach to the Role of Culture on this Mediated Interplay

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 14 Aug 2020
Publisher Springer Gabler
ISBN: 9783658311773
Dewey: 658.827
£59.99
RRP £74.99
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Image for Drivers of User Engagement in Influencer Branding

Drivers of User Engagement in Influencer Branding : An Empirical Analysis of Brand-Related User-Generated Content on Instagram

series Innovatives Markenmanagement
Paperback / softback 24 Aug 2021
Publisher Springer Gabler
ISBN: 9783658346508
Dewey: 658.8
£71.99
RRP £89.99
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Image for Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels : Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 7 Aug 2021
Publisher Springer Gabler
ISBN: 9783658351496
£71.99
RRP £89.99
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Image for Online Shopping Intentions

Online Shopping Intentions : Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 14 May 2022
Publisher Springer Gabler
ISBN: 9783658376611
Dewey: 658.872
£71.99
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Image for International Strategic Management of Brands and Online Firms

International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 2 Jul 2022
Publisher Springer Gabler
ISBN: 9783658380496
Dewey: 658.827
£71.99
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Image for Technology-Oriented Customer Touchpoints in Context of Services in Retailing

Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 11 Jan 2023
Publisher Springer Gabler
ISBN: 9783658405533
Dewey: 658.812
£59.99
RRP £74.99
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Image for Description and Analysis of Factors That Generate Acceptance of Leadership within Selling Centers

Description and Analysis of Factors That Generate Acceptance of Leadership within Selling Centers

Paperback / softback 18 Feb 2024
Publisher Springer Gabler
ISBN: 9783658441432
Dewey: 658.81
£63.99
RRP £79.99
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Image for Mode & Musik

Mode & Musik

Hardback 21 Mar 2023
Publisher Springer Gabler
ISBN: 9789811987359
£59.99
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Image for Employer Branding fur KMU

Employer Branding fur KMU : Der Mittelstand als attraktiver Arbeitgeber

Multiple-component retail product 17 Jan 2019
Publisher Springer Gabler
ISBN: 9783658231323
Dewey: 658
£59.99
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Image for Vertriebscontrolling

Vertriebscontrolling : So steuern Sie Absatz, Umsatz und Gewinn

series Edition Sales Excellence
Multiple-component retail product 16 Oct 2019
Publisher Springer Gabler
ISBN: 9783658253509
Dewey: 658.81
£54.99
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Image for Kunstliche Intelligenz fur Sales, Marketing und Service

Kunstliche Intelligenz fur Sales, Marketing und Service : Mit AI und Bots zu einem Algorithmic Business – Konzepte und Best Practices

Multiple-component retail product 24 May 2019
Publisher Springer Gabler
ISBN: 9783658253752
Dewey: 658
£54.99
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Image for Perspektivwechsel im Employer Branding

Perspektivwechsel im Employer Branding : Neue Ansatze fur die Generationen Y und Z

Multiple-component retail product 13 Nov 2019
Publisher Springer Gabler
ISBN: 9783658262075
Dewey: 658.3
£54.99
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Image for The Pursuit of Food Well-Being: The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing

The Pursuit of Food Well-Being: The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing

series Handel und Internationales Marketing Retailing and International Marketing
Ebook 13 May 2020
Publisher Springer Gabler
ISBN: 9783658303662
Licence From
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Image for Events Und Messen Im Digitalen Zeitalter: Aktueller Stand Und Perspektiven

Events Und Messen Im Digitalen Zeitalter: Aktueller Stand Und Perspektiven

series Markenkommunikation Und Beziehungsmarketing
Ebook 17 Sep 2020
Publisher Springer Gabler
ISBN: 9783658317751
Licence From
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Image for Marketing – Eine Bilanz

Marketing – Eine Bilanz : Erfolgsfaktorenforschung – Internet-Marketing – Internationales Marketing – Digitalisierung

Hardback 15 Feb 2023
Publisher Springer Gabler
ISBN: 9783658390341
£54.99
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Image for Conference Proceedings Trends in Business Communication 2022

Conference Proceedings Trends in Business Communication 2022

Paperback / softback 31 May 2023
Publisher Springer Gabler
ISBN: 9783658406189
Dewey: 658.45
£89.99
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Image for Positionierung und USP

Positionierung und USP : Wie Sie eine Alleinstellung fur Ihre Produkte finden und umsetzen

Hardback 29 Jan 2015
Publisher Springer Gabler
ISBN: 9783658045876
Dewey: 658.8
£59.99
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Image for Effectiveness of Influencer Marketing

Effectiveness of Influencer Marketing

Paperback / softback 16 Jun 2023
Publisher Springer Gabler
ISBN: 9783658412968
Dewey: 658.872
£74.99
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Image for The Effects of Impartiality Disclosure on Brand Objectives for No and Multiple Product Endorsements

The Effects of Impartiality Disclosure on Brand Objectives for No and Multiple Product Endorsements

series Innovatives Markenmanagement
Paperback / softback 28 May 2023
Publisher Springer Gabler
ISBN: 9783658413637
Dewey: 658.827
£79.99
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Image for Marketing und Business Development in Kanzleien

Marketing und Business Development in Kanzleien

Hardback 26 Nov 2023
Publisher Springer Gabler
ISBN: 9783658419905
£59.99
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Image for Marktorientiertes Produkt- und Produktionsmanagement in digitalen Umwelten

Marktorientiertes Produkt- und Produktionsmanagement in digitalen Umwelten : Festgabe fur Klaus Bellmann zum 75. Geburtstag

Paperback / softback 25 Apr 2018
Publisher Springer Gabler
ISBN: 9783658216368
Dewey: 658.5
£58.49
RRP £64.99
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Image for Praxisleitfaden Franchising

Praxisleitfaden Franchising : Strategien und Werkzeuge fur Franchisegeber und -nehmer

Multiple-component retail product 19 Jul 2018
Publisher Springer Gabler
ISBN: 9783658224295
Dewey: 658.4092
£54.99

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Image for Dialogmarketing Perspektiven 2018/2019

Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinarer Kongress fur Dialogmarketing

Paperback / softback 6 Mar 2019
Publisher Springer Gabler
ISBN: 9783658255824
Dewey: 658.514
£54.99
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Image for Erfolgreich im stationaren Einzelhandel

Erfolgreich im stationaren Einzelhandel : Wege zur konsequenten Profilierung im digitalen Zeitalter

Hardback 25 Oct 2019
Publisher Springer Gabler
ISBN: 9783658271596
Dewey: 381
£59.99
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Image for Eventforschung

Eventforschung : Aktueller Stand und Perspektiven

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 11 Sep 2019
Publisher Springer Gabler
ISBN: 9783658276515
Dewey: 650
£62.99
RRP £69.99
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Image for Kongruenz in der Crossmedia-Kommunikation

Kongruenz in der Crossmedia-Kommunikation : Eine Untersuchung der Determinanten und Wirkungen

series Schriftenreihe Der Hhl Leipzig Graduate School of Management
Paperback / softback 30 Oct 2019
Publisher Springer Gabler
ISBN: 9783658284237
£49.49
RRP £54.99
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Image for Kundenbindung durch barrierefreie Online-Kommunikation

Kundenbindung durch barrierefreie Online-Kommunikation : Potenziale und Mehrwert der erweiterten Marktorientierungstrategie

series Bestmasters
Paperback / softback 16 Dec 2019
Publisher Springer Gabler
ISBN: 9783658288372
£49.49
RRP £54.99
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Image for Forum Markenforschung 2018

Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“

Paperback / softback 10 Jan 2020
Publisher Springer Gabler
ISBN: 9783658291266
£53.99
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Image for Die persuasive Wirkung von anekdotischen und statistischen Botschaften im Sozialmarketing

Die persuasive Wirkung von anekdotischen und statistischen Botschaften im Sozialmarketing : Psychologische Distanz, Message Framing und komparativer Optimismus

Paperback / softback 29 Jan 2020
Publisher Springer Gabler
ISBN: 9783658292058
£49.49
RRP £54.99
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