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Image for Digital Transformation in Sales

Digital Transformation in Sales : How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide

Hardback 2 Jan 2023
Publisher Springer
ISBN: 9783658388867
Dewey: 658.872
£47.99
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Image for The Modern Customer – the PHANTOM

The Modern Customer – the PHANTOM : Customers on the Run: How Sales must Respond to Radically New Buying Behavior

Hardback 16 Feb 2023
Publisher Springer
ISBN: 9783658391959
Dewey: 658.8342
£63.99
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Image for The Modern Customer – the PHANTOM

The Modern Customer – the PHANTOM : Customers on the Run: How Sales must Respond to Radically New Buying Behavior

Paperback / softback 17 Feb 2024
Publisher Springer
ISBN: 9783658391980
Dewey: 658.8342
£43.99
RRP £54.99
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Image for Social Media for Leaders

Social Media for Leaders : Your team can steer the boat but you need chart the course

Paperback / softback 28 Oct 2023
Publisher Springer
ISBN: 9783658423506
Dewey: 302.231
£47.99
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Image for Travel marketing, tourism economics and the airline product: an introduction to theory and practice

Travel marketing, tourism economics and the airline product: an introduction to theory and practice

series Tourism, Hospitality & Event Management,
Ebook 3 Oct 2017
Publisher Springer
ISBN: 9783319498492
Dewey: 338.4791
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Image for Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions

Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions

Ebook 25 Nov 2014
Publisher Springer
ISBN: 9783319124247
Dewey: 910.688
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Image for Trends in tourist behavior: new products and experiences from Europe

Trends in tourist behavior: new products and experiences from Europe

series Tourism, Hospitality & Event Management
Ebook 17 Jan 2019
Publisher Springer
ISBN: 9783030111601
Dewey: 338.4791
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Image for Children's Food: Marketing and innovation

Children's Food: Marketing and innovation

Ebook 6 Dec 2012
Publisher Springer
ISBN: 9781461311157
Dewey: 641.083
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Image for Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness

Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness

Ebook 6 Dec 2012
Publisher Springer
ISBN: 9781461516217
Dewey: 658.834
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Image for Bio-Mimetic Approaches in Management Science

Bio-Mimetic Approaches in Management Science - v.1

series Advances in Computational Management Science
Ebook 9 Mar 2013
Publisher Springer
ISBN: 9781475728217
Dewey: 658.4030285632
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Image for Advances in national brand and private label marketing: sixth International Conference, 2019

Advances in national brand and private label marketing: sixth International Conference, 2019

series Springer Proceedings in Business and Economics
Ebook 30 Apr 2019
Publisher Springer
ISBN: 9783030189112
Dewey: 658.827
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Image for Sustainability in the Textile and Apparel Industries: Production Process Sustainability

Sustainability in the Textile and Apparel Industries: Production Process Sustainability

series Sustainable Textiles: Production, Processing, Manufacturing & Chemistry
Ebook 31 Mar 2020
Publisher Springer
ISBN: 9783030385453
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Image for Understanding Social Media and Entrepreneurship: The Business of Hashtags, Likes, Tweets and Stories

Understanding Social Media and Entrepreneurship: The Business of Hashtags, Likes, Tweets and Stories

series Exploring Diversity in Entrepreneurship
Ebook 3 Jun 2020
Publisher Springer
ISBN: 9783030434533
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Image for Design Thinking for Food Well-Being: The Art of Designing Innovative Food Experiences

Design Thinking for Food Well-Being: The Art of Designing Innovative Food Experiences

Ebook 6 Jan 2021
Publisher Springer
ISBN: 9783030542962
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Image for The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

Ebook 18 Mar 2019
Publisher Springer
ISBN: 9783030060312
Dewey: 658.83
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Image for Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations

Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations

Ebook 1 Mar 2019
Publisher Springer
ISBN: 9783030107949
Dewey: 658.8
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Image for Strategic innovative marketing: 6th IC-SIM, Pafos, Cyprus 2017

Strategic innovative marketing: 6th IC-SIM, Pafos, Cyprus 2017

series Springer Proceedings in Business and Economics
Ebook 25 May 2019
Publisher Springer
ISBN: 9783030160999
Dewey: 658.05
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Image for Channel Strategies and Marketing Mix in a Connected World

Channel Strategies and Marketing Mix in a Connected World - 9

series Springer Series in Supply Chain Management
Ebook 14 Dec 2019
Publisher Springer
ISBN: 9783030317331
Dewey: 658.8
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Image for Eurasian Business Perspectives: Proceedings of the 29th Eurasia Business and Economics Society Conference

Eurasian Business Perspectives: Proceedings of the 29th Eurasia Business and Economics Society Conference - 16/2

series Eurasian Studies in Business and Economics
Ebook 1 Mar 2021
Publisher Springer
ISBN: 9783030650858
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Image for Exploring Omnichannel Retailing: Common Expectations and Diverse Realities

Exploring Omnichannel Retailing: Common Expectations and Diverse Realities

Ebook 5 Dec 2018
Publisher Springer
ISBN: 9783319982731
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Image for Building Engagement for Sustainable Development: Challenges of Sustainable Economy in Times of Accelerated Change

Building Engagement for Sustainable Development: Challenges of Sustainable Economy in Times of Accelerated Change

series Sustainable Management, Wertschopfung und Effizienz
Ebook 13 May 2019
Publisher Springer
ISBN: 9783658261726
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Image for Eventforschung: Aktueller Stand Und Perspektiven

Eventforschung: Aktueller Stand Und Perspektiven

series Markenkommunikation Und Beziehungsmarketing
Ebook 30 Aug 2019
Publisher Springer
ISBN: 9783658276522
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Image for Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related User-Generated Content on Instagram

Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related User-Generated Content on Instagram

series Innovatives Markenmanagement
Ebook 23 Aug 2021
Publisher Springer
ISBN: 9783658346515
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Image for Events Und Wege Aus Der Krise: "The New Normal" Aus Sicht Von Wissenschaft Und Praxis

Events Und Wege Aus Der Krise: "The New Normal" Aus Sicht Von Wissenschaft Und Praxis

series Markenkommunikation Und Beziehungsmarketing
Ebook 7 Feb 2022
Publisher Springer
ISBN: 9783658351656
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Image for Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

series Handel und Internationales Marketing Retailing and International Marketing
Ebook 13 May 2022
Publisher Springer
ISBN: 9783658376628
Dewey: 658.872
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Image for International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization

International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization

series Handel und Internationales Marketing Retailing and International Marketing
Ebook 1 Jul 2022
Publisher Springer
ISBN: 9783658380502
Dewey: 658.827
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Image for Dialogmarketing Perspektiven 2022/2023: Tagungsband 15. Wissenschaftlicher Interdisziplinarer Kongress Fur Dialogmarketing

Dialogmarketing Perspektiven 2022/2023: Tagungsband 15. Wissenschaftlicher Interdisziplinarer Kongress Fur Dialogmarketing

Ebook 22 Jun 2023
Publisher Springer
ISBN: 9783658407537
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Image for Multi-Level-Marketing: Empirische Studien zu Konsumentenverhalten und Abwanderung von Vertriebspartnern

Multi-Level-Marketing: Empirische Studien zu Konsumentenverhalten und Abwanderung von Vertriebspartnern

series Kundenmanagement & Electronic Commerce
Ebook 7 Dec 2015
Publisher Springer
ISBN: 9783658119164
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Image for Optimal Bundling: Marketing Strategies for Improving Economic Performance

Optimal Bundling: Marketing Strategies for Improving Economic Performance

Ebook 9 Mar 2013
Publisher Springer
ISBN: 9783662091197
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Image for Effectiveness of Influencer Marketing

Effectiveness of Influencer Marketing

Ebook 15 Jun 2023
Publisher Springer
ISBN: 9783658412975
Dewey: 658.872
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