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Social Media Monetization : Platforms, Strategic Models and Critical Success Factors

Social Media Monetization : Platforms, Strategic Models and Critical Success Factors

Digital Economy. Emerging Technologies and Business Innovation : 7th International Conference on Digital Economy, ICDEc 2022, Bucharest, Romania, May 9–11, 2022, Proceedings

Learning to Sell Sex(ism) : Advertising Students and Gender

Stages of Corporate Social Responsibility : From Ideas to Impacts

Stages of Corporate Social Responsibility : From Ideas to Impacts

Travel Marketing, Tourism Economics and the Airline Product : An Introduction to Theory and Practice

The Social Organisation of Marketing : A Figurational Approach to People, Organisations, and Markets

Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications

Political Marketing and Management in Ghana : A New Architecture

Islamic Marketing : Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

Social Media Management : Technologies and Strategies for Creating Business Value

CSR Communication in the Media : Media Management on Sustainability at a Global Level

Spielarten des politischen Konsums : Vom Boykott zum Buykotting

The Social Organisation of Marketing : A Figurational Approach to People, Organisations, and Markets

Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications

Political Marketing and Management in Ghana : A New Architecture

Competition in Higher Education Branding and Marketing : National and Global Perspectives

Brand Gender : Increasing Brand Equity through Brand Personality

Advertising in Contemporary Consumer Culture

Programmatic Advertising : The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Islamic Marketing : Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

Corporate Social Responsibility : Academic Insights and Impacts

The Artful Economist : A New Look at Cultural Economics

The Complexity Turn : Cultural, Management, and Marketing Applications

AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots

Direct Licensing and the Music Industry : How Technology, Innovation and Competition Reshaped Copyright Licensing

Biosurveillance in New Media Marketing : World, Discourse, Representation

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