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Image for Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

series Innovation Und Entrepreneurship
Ebook 1 Dec 2010
Publisher Gabler Verlag
ISBN: 9783834983930
Dewey: 658.8
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Image for The long tail of tourism: holiday niches and their impact on mainstream tourism

The long tail of tourism: holiday niches and their impact on mainstream tourism

eBook 20 Aug 2012
Publisher Gabler Verlag
ISBN: 9783834962317
Dewey: 338.4791
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Image for Strategie - Umsetzung - Profit: So setzen Sie Ihre Vertriebsstrategien in der Tagespraxis um!

Strategie - Umsetzung - Profit: So setzen Sie Ihre Vertriebsstrategien in der Tagespraxis um!

Ebook 16 Oct 2012
Publisher Gabler Verlag
ISBN: 9783834943590
Dewey: 658.81
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Image for Kompetenzbasiertes Markenmanagement in Verlagsunternehmen: Ein explorativer Ansatz

Kompetenzbasiertes Markenmanagement in Verlagsunternehmen: Ein explorativer Ansatz

series Marketing-Management
Ebook 16 Nov 2009
Publisher Gabler Verlag
ISBN: 9783834983732
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Image for Kommunikationsqualitat in Personlichen Kundenbeziehungen: Konzeptualisierung Und Empirische Prufung

Kommunikationsqualitat in Personlichen Kundenbeziehungen: Konzeptualisierung Und Empirische Prufung - 16

series Basler Schriften zum Marketing
Ebook 6 Dec 2012
Publisher Gabler Verlag
ISBN: 9783322866325
Dewey: 658.8
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Image for Gabler Kompaktlexikon Werbung: 1.400 Begriffe nachschlagen, verstehen, anwenden

Gabler Kompaktlexikon Werbung: 1.400 Begriffe nachschlagen, verstehen, anwenden

Ebook 16 Dec 2010
Publisher Gabler Verlag
ISBN: 9783834964335
Dewey: 658.8
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Image for New Online Retailing: Innovation and Transformation

New Online Retailing: Innovation and Transformation

Ebook 1 Nov 2010
Publisher Gabler Verlag
ISBN: 9783834963789
Dewey: 381
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Image for Management Der Business-to-business-kommunikation: Instrumente - Manahmen - Fallbeispiele

Management Der Business-to-business-kommunikation: Instrumente - Manahmen - Fallbeispiele

Ebook 13 Mar 2013
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Image for Neuprodukteinfuhrungsstrategien schnelldrehender Konsumguter: Eine empirische Wirkungsanalyse des Marketing Mix

Neuprodukteinfuhrungsstrategien schnelldrehender Konsumguter: Eine empirische Wirkungsanalyse des Marketing Mix

series Innovatives Markenmanagement
Ebook 10 Nov 2010
Publisher Gabler Verlag
ISBN: 9783834961198
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Image for Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten

Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten

series Forum Marketing
Ebook 5 Aug 2011
Publisher Gabler Verlag
ISBN: 9783834968128
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Image for Verkaufskomplexitat im Auendienst: Konzeption - Erfolgsauswirkungen - Moglichkeiten im Umgang

Verkaufskomplexitat im Auendienst: Konzeption - Erfolgsauswirkungen - Moglichkeiten im Umgang

Ebook 28 Jan 2011
Publisher Gabler Verlag
ISBN: 9783834989246
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Image for Optimale nichtlineare Preise fur zweiseitige Markte

Optimale nichtlineare Preise fur zweiseitige Markte

Ebook 15 Jun 2009
Publisher Gabler Verlag
ISBN: 9783834994301
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Image for Marken-Authentizitat: Konstrukt, Determinanten und Wirkungen aus Sicht der identitatsbasierten Markenfuhrung

Marken-Authentizitat: Konstrukt, Determinanten und Wirkungen aus Sicht der identitatsbasierten Markenfuhrung - 34

series Innovatives Markenmanagement
Ebook 30 Mar 2012
Publisher Gabler Verlag
ISBN: 9783834939449
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Image for Fuhren und verkaufen mit der Kraft der Ordnung: Mit den Regeln der Benediktiner zu klaren Strukturen im Tagesgeschaft

Fuhren und verkaufen mit der Kraft der Ordnung: Mit den Regeln der Benediktiner zu klaren Strukturen im Tagesgeschaft

Ebook 31 Mar 2012
Publisher Gabler Verlag
ISBN: 9783834937490
Dewey: 658.81
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Image for Determinanten der Kanalwahl im Multichannel-Kontext: Eine branchenubergreifende Untersuchung

Determinanten der Kanalwahl im Multichannel-Kontext: Eine branchenubergreifende Untersuchung

Ebook 29 Jun 2011
Publisher Gabler Verlag
ISBN: 9783834968074
Dewey: 658.8
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Image for Internes Marketing in Dienstleistungsnetzwerken: Konzeption und Erfolgsmessung

Internes Marketing in Dienstleistungsnetzwerken: Konzeption und Erfolgsmessung

series Unternehmenskooperation und Netzwerkmanagement
Ebook 30 Sep 2009
Publisher Gabler Verlag
ISBN: 9783834982728
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Image for Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings

Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 9 Aug 2010
Publisher Gabler Verlag
ISBN: 9783834985330
Dewey: 658.8
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Image for Nachhaltigkeit in der Unternehmenskommunikation: Bedeutung, Charakteristika und Herausforderungen

Nachhaltigkeit in der Unternehmenskommunikation: Bedeutung, Charakteristika und Herausforderungen

Ebook 1 Dec 2010
Publisher Gabler Verlag
ISBN: 9783834988614
Dewey: 658.4092
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Image for Zahlungsverhalten am stationaren Point of Sale: Empirische Befunde und Erklarungsmodelle

Zahlungsverhalten am stationaren Point of Sale: Empirische Befunde und Erklarungsmodelle

Ebook 1 Mar 2010
Publisher Gabler Verlag
ISBN: 9783834986184
Dewey: 658.4092
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Image for Impulse fur die Markenforschung und Markenfuhrung

Impulse fur die Markenforschung und Markenfuhrung

Ebook 20 Apr 2009
Publisher Gabler Verlag
ISBN: 9783834999382
Dewey: 658.8
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Image for Die Rechnungsgestaltung als innovatives Marketing-Instrument

Die Rechnungsgestaltung als innovatives Marketing-Instrument

Paperback / softback 24 Apr 2008
Publisher Gabler Verlag
ISBN: 9783835009738
Dewey: 658.8
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Image for Absatzforderung im Einzelhandel: Leistungssteigerung in Klein- und Mittelbetrieben

Absatzforderung im Einzelhandel: Leistungssteigerung in Klein- und Mittelbetrieben

Ebook 11 Dec 2013
Publisher Gabler Verlag
ISBN: 9783663201557
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Image for Besser erklaren, mehr verkaufen: Ein Ratgeber fur Techniker, Ingenieure und andere "Fachchinesen"

Besser erklaren, mehr verkaufen: Ein Ratgeber fur Techniker, Ingenieure und andere "Fachchinesen"

Ebook 5 Nov 2009
Publisher Gabler Verlag
ISBN: 9783834982919
Dewey: 658.81
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Image for Personalisierung im Internethandel: Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche

Personalisierung im Internethandel: Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche

Ebook 2 Apr 2011
Publisher Gabler Verlag
ISBN: 9783834961945
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Image for Immer gute Auftragslage!: Neue Kunden durch Personen-Marketing

Immer gute Auftragslage!: Neue Kunden durch Personen-Marketing

Ebook 27 Feb 2015
Publisher Gabler Verlag
ISBN: 9783322945174
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Image for Fakten und Fiktionen der Klientenprofessionalisierung: Eine kritische Analyse des Umgangs mit Beratungsleistungen

Fakten und Fiktionen der Klientenprofessionalisierung: Eine kritische Analyse des Umgangs mit Beratungsleistungen

Ebook 2 Dec 2010
Publisher Gabler Verlag
ISBN: 9783834986863
Dewey: 658.4092
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Image for Markenpsychologie: Wie Marken wirken - Was Marken stark macht

Markenpsychologie: Wie Marken wirken - Was Marken stark macht

Ebook 21 Oct 2011
Publisher Gabler Verlag
ISBN: 9783834969569
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Image for Produktzugaben: Eine empirische Analyse ihrer Wirksamkeit als Instrument der Verkaufsforderung

Produktzugaben: Eine empirische Analyse ihrer Wirksamkeit als Instrument der Verkaufsforderung

Ebook 6 Nov 2009
Publisher Gabler Verlag
ISBN: 9783834983992
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Image for Erfolgsfaktoren des Ambush-Marketing: Eine theoretische und empirische Analyse am Beispiel der Fussball-Europameisterschaft 2008

Erfolgsfaktoren des Ambush-Marketing: Eine theoretische und empirische Analyse am Beispiel der Fussball-Europameisterschaft 2008

Ebook 8 Mar 2011
Publisher Gabler Verlag
ISBN: 9783834966247
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Image for Von .com zu .profit: Strategien fur das Electronic Business der 2. Generation

Von .com zu .profit: Strategien fur das Electronic Business der 2. Generation

Ebook 7 Mar 2013
Publisher Gabler Verlag
ISBN: 9783322823700
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