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Image for Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

series Innovation Und Entrepreneurship
Ebook 1 Dec 2010
Publisher Gabler Verlag
ISBN: 9783834983930
Dewey: 658.8
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Image for The long tail of tourism: holiday niches and their impact on mainstream tourism

The long tail of tourism: holiday niches and their impact on mainstream tourism

eBook 20 Aug 2012
Publisher Gabler Verlag
ISBN: 9783834962317
Dewey: 338.4791
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Image for Nutzerakzeptanz von webbasierten Anwendungen: Modell zur Akzeptanzmessung und Identifikation von Verbesserungspotenzialen

Nutzerakzeptanz von webbasierten Anwendungen: Modell zur Akzeptanzmessung und Identifikation von Verbesserungspotenzialen

Ebook 20 Jan 2013
Publisher Gabler Verlag
ISBN: 9783834971432
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Image for Anderungen von Markennamen: Eine theoretische und empirische Analyse ausgewahlter Erscheinungsformen aus Konsumentensicht

Anderungen von Markennamen: Eine theoretische und empirische Analyse ausgewahlter Erscheinungsformen aus Konsumentensicht

series Forum Marketing
Ebook 28 Jun 2011
Publisher Gabler Verlag
ISBN: 9783834968876
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Image for Kundenintegration und Kundenbindung: Wie Unternehmen von ihren Kunden profitieren

Kundenintegration und Kundenbindung: Wie Unternehmen von ihren Kunden profitieren

Ebook 18 Nov 2010
Publisher Gabler Verlag
ISBN: 9783834982117
Dewey: 650
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Image for Weck Den Sieger in Dir!: In 7 Schritten Zu Dauerhafter Selbstmotivation

Weck Den Sieger in Dir!: In 7 Schritten Zu Dauerhafter Selbstmotivation

Ebook 5 Oct 2013
Publisher Gabler Verlag
ISBN: 9783322963550
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Image for Okonomie der Musikindustrie

Okonomie der Musikindustrie

Ebook 11 Jun 2009
Publisher Gabler Verlag
ISBN: 9783834999160
Dewey: 338.4778
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Image for Cause related Marketing in Deutschland: Theoretische Fundierung und empirische Analyse

Cause related Marketing in Deutschland: Theoretische Fundierung und empirische Analyse

Ebook 5 Apr 2012
Publisher Gabler Verlag
ISBN: 9783834939357
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Image for Fuhren und Verkaufen: Mehr Erfolg im Filialgeschaft von Banken und Sparkassen

Fuhren und Verkaufen: Mehr Erfolg im Filialgeschaft von Banken und Sparkassen

Ebook 9 Aug 2010
Publisher Gabler Verlag
ISBN: 9783834987013
Dewey: 658.81
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Image for Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 26 Feb 2009
Publisher Gabler Verlag
ISBN: 9783834981219
Dewey: 658.8
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Image for Studienfacher als Dienstleistungskategorien: Relevanz, Determinanten und Wirkungen des Studienfachimages als Auswahlkriterium

Studienfacher als Dienstleistungskategorien: Relevanz, Determinanten und Wirkungen des Studienfachimages als Auswahlkriterium

series Integratives Marketing - Wissenstransfer zwischen Theorie und
Ebook 16 Nov 2009
Publisher Gabler Verlag
ISBN: 9783834984180
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Image for Online Targeting und Controlling: Grundlagen - Anwendungsfelder - Praxisbeispiele

Online Targeting und Controlling: Grundlagen - Anwendungsfelder - Praxisbeispiele

Ebook 23 May 2011
Publisher Gabler Verlag
ISBN: 9783834967428
Dewey: 658.872
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Image for Die Vertriebs-Offensive: Erfolgsstrategien fur umkampfte Markte

Die Vertriebs-Offensive: Erfolgsstrategien fur umkampfte Markte

Ebook 29 Mar 2010
Publisher Gabler Verlag
ISBN: 9783834987044
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Image for Brand Community Management: Eine empirische Analyse am Beispiel der Automobilbranche

Brand Community Management: Eine empirische Analyse am Beispiel der Automobilbranche

series Unternehmenskooperation und Netzwerkmanagement
Ebook 28 Oct 2009
Publisher Gabler Verlag
ISBN: 9783834983336
Dewey: 658.8
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Image for Marketing fur Unternehmensgrunder: Von der ersten Geschaftsidee zum Wachstumsunternehmen

Marketing fur Unternehmensgrunder: Von der ersten Geschaftsidee zum Wachstumsunternehmen

Ebook 14 Mar 2013
Publisher Gabler Verlag
ISBN: 9783322910141
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Image for Der Business Discourse: Effizienz und Effektivitat der unternehmensinternen Kommunikation

Der Business Discourse: Effizienz und Effektivitat der unternehmensinternen Kommunikation

Ebook 26 Feb 2010
Publisher Gabler Verlag
ISBN: 9783834985170
Dewey: 658.8
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Image for Im Namen der Offentlichkeit: Litigation-PR als strategisches Instrument bei juristischen Auseinandersetzungen

Im Namen der Offentlichkeit: Litigation-PR als strategisches Instrument bei juristischen Auseinandersetzungen

Ebook 11 Jun 2011
Publisher Gabler Verlag
ISBN: 9783834965103
Dewey: 658.8
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Image for Die Eignung von New Public Management zur Steuerung offentlicher Kulturbetriebe

Die Eignung von New Public Management zur Steuerung offentlicher Kulturbetriebe

Ebook 4 Nov 2010
Publisher Gabler Verlag
ISBN: 9783834989819
Dewey: 658.4092
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Image for Marktmacht 50plus: Wie Sie Best Ager als Kunden gewinnen und begeistern

Marktmacht 50plus: Wie Sie Best Ager als Kunden gewinnen und begeistern

Ebook 28 Apr 2011
Publisher Gabler Verlag
ISBN: 9783834966292
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Image for Anbieterseitige Kundigung von Kundenbeziehungen: Empirische Erkenntnisse und praktische Implikationen zum Kundigungsmanagement

Anbieterseitige Kundigung von Kundenbeziehungen: Empirische Erkenntnisse und praktische Implikationen zum Kundigungsmanagement - 24

series Basler Schriften zum Marketing
Ebook 20 Apr 2009
Publisher Gabler Verlag
ISBN: 9783834999368
Dewey: 650
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Image for Erfolgsgeheimnis Ost: Survival-Strategien der besten Marken - und was Manager daraus lernen konnen

Erfolgsgeheimnis Ost: Survival-Strategien der besten Marken - und was Manager daraus lernen konnen

Ebook 2 Nov 2009
Publisher Gabler Verlag
ISBN: 9783834982940
Dewey: 658.8
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Image for Konsumentenentscheidungen im Mobile Commerce: Eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten

Konsumentenentscheidungen im Mobile Commerce: Eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten

series Forschungsgruppe Konsum Und Verhalten
Ebook 4 Aug 2010
Publisher Gabler Verlag
ISBN: 9783834986962
Dewey: 650
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Image for Marken- und Kommunikationsmanagement im B-to-B-Geschaft: Clever positionieren, erfolgreich kommunizieren

Marken- und Kommunikationsmanagement im B-to-B-Geschaft: Clever positionieren, erfolgreich kommunizieren

Ebook 2 Sep 2010
Publisher Gabler Verlag
ISBN: 9783834989314
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Image for Corporate Sustainable Branding: Ein empirischer Beitrag zum Markenerfolg offentlich exponierter Unternehmen

Corporate Sustainable Branding: Ein empirischer Beitrag zum Markenerfolg offentlich exponierter Unternehmen - 55

series Unternehmensfuhrung und Marketing
Ebook 2 Apr 2012
Publisher Gabler Verlag
ISBN: 9783834940773
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Image for Von .com zu .profit: Strategien fur das Electronic Business der 2. Generation

Von .com zu .profit: Strategien fur das Electronic Business der 2. Generation

Ebook 7 Mar 2013
Publisher Gabler Verlag
ISBN: 9783322823700
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Image for Mobile Support in Customer Loyalty Management: An Architectural Framework

Mobile Support in Customer Loyalty Management: An Architectural Framework

series Mobile Computing
Ebook 2 Sep 2009
Publisher Gabler Verlag
ISBN: 9783834983015
Dewey: 658.8
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Image for Verkaufen auf Augenhohe: Wie Sie wertschatzend kommunizieren und Kunden nachhaltig uberzeugen - ein Workbook

Verkaufen auf Augenhohe: Wie Sie wertschatzend kommunizieren und Kunden nachhaltig uberzeugen - ein Workbook

Ebook 2 Feb 2012
Publisher Gabler Verlag
ISBN: 9783834967916
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Image for Customer Care Center professionell managen: Strategien - Erfolgsfaktoren - Praxisbeispiele

Customer Care Center professionell managen: Strategien - Erfolgsfaktoren - Praxisbeispiele

Ebook 13 Mar 2013
Publisher Gabler Verlag
ISBN: 9783322889317
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Image for Qualitatswahrnehmung aus Kundensicht: Beim Kunden besser ankommen - Konzepte und Praxisbeispiele aus 5 Branchen

Qualitatswahrnehmung aus Kundensicht: Beim Kunden besser ankommen - Konzepte und Praxisbeispiele aus 5 Branchen

Ebook 8 Mar 2013
Publisher Gabler Verlag
ISBN: 9783322844439
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Image for Kundenruckgewinnungsmanagement im stationaren Einzelhandel

Kundenruckgewinnungsmanagement im stationaren Einzelhandel - 27

series Hallesche Schriften Zur Betriebswirtschaft
Ebook 2 Feb 2012
Publisher Gabler Verlag
ISBN: 9783834968135
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