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Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

The long tail of tourism: holiday niches and their impact on mainstream tourism

Gabler Kompakt-lexikon Werbepraxis: 1.400 Begriffe Nachschlagen, Verstehen, Anwenden

Country-Specific Effects of Reputation: A Cross-Country Comparison of Online Auction Markets

Diversity in European Marketing: Text and Cases

Die Vertriebs-Offensive: Erfolgsstrategien fur umkampfte Markte

Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe

New Online Retailing: Innovation and Transformation

Excellence in Sales: Optimising Customer and Sales Management

Immer gute Auftragslage!: Neue Kunden durch Personen-Marketing

Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

Market-Driving Behavior in Emerging Firms: A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures

Verkaufsfaktor Kundennutzen: Konkreten Bedarf ermittteln, aus Kundensicht argumentieren, mageschneiderte Losungen prasentieren

European Retail Research: 2010 I Volume 24 Issue I

Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval

Mobile Support in Customer Loyalty Management: An Architectural Framework

European Retail Research: 2009 Volume 23 Issue I

Structures and Dynamics of Autopoietic Organizations: Theory and Simulation

Branded Component Strategies: Ingredient Branding in B2B Markets

Value Creation of Firm-Established Brand Communities

The Marketing-Sales-Finance Triangle: An Empirical Investigation of Finance-Related Interactions & Managerial Challenges Among Marketing, Sales, and Finance Actors

Cruise Management: Information and Decision Support Systems

Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance

Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services

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