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Image for Online-Kommunikation: Kunden zielsicher verfuhren und beeinflussen
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Online-Kommunikation: Kunden zielsicher verfuhren und beeinflussen (2010.)

Kilian, Thomas, Langner, Sascha
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Seien es Suchmaschinen, soziale Netzwerke oder Blogs - Unternehmen von heute mussen sich neuen kommunikativen Herausforderungen stellen.

Die Autoren, erfahrene Experten fur Internet-Marketing, prasentieren in diesem Buch die Grundlagen der Online-Kommunikation sowie die gangigsten Instrumente und Beeinflussungstechniken: von der klassischen Webseitengestaltung bis zu jungsten Trends im Bereich der Social-Media-Kommunikation.

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Product Details
Gabler Verlag
3834988979 / 9783834988973
eBook (Adobe Pdf)
658.8
09/08/2010
German
244 pages
Copy: 10%; print: 10%
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