Using a Qualitative Methodology for Tourism Research

"Using a Qualitative Methodology for Tourism Research" provides a thorough introduction to the use of a qualitative methodology in order to ground and inform tourism-related research.

Divided into three parts, Jennings provides a step-by-step guide to conducting qualitative research, whilst detailing the associated theoretical paradigms and perspectives, so that the reader also has sufficient knowledge to enable a critique of methodology used. This title features: international examples and case studies and cameo snapshot commentaries from key industry figures, provide immediate application of principles, concepts, and methods; review questions and exercises drawn from tourism journal articles test knowledge and understanding and enable further literature review and research; a glossary of terms and summary boxes throughout to assist with the reinforcement of key terms and concepts; reference lists and relevant websites Companion tutor materials include an instructor's guide with suggested answers to review questions and PowerPoint slide sets for each chapter; focused balance between theory and application, methods and methodology, essential for students new to the topic; and, detailed discussions and explanations of qualitative methods of data collection and analysis with a student friendly structure and features.

It uses international case studies and examples in each chapter to contextualise, from Australia's Gold Coast to Indonesia and many more.