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Image for Total Revenue Management: Fallstudien, Bewährte Praktiken Und Einblicke in Die Branche
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Total Revenue Management: Fallstudien, Bewährte Praktiken Und Einblicke in Die Branche (1st Aufl 2023rd edition)

Helmold, Marc
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Dieses Buch befasst sich mit dem Total Revenue Management (TRM), einem aufkommenden Konzept im Revenue Management, das die bestehenden Prinzipien und Instrumente des Revenue Managements in alle Gewinnbereiche einbezieht.

Es ist ein professioneller Leitfaden für denoptimalen und innovativen Einsatz von TRM, um Wettbewerbsvorteile zu erzielen.

Der Leser erhält einen umfassenden Einblick in die Strategien, Instrumente und Prinzipien des TRM, einschließlich bestehender und neu entstehender Ertragsströme entlang der Wertschöpfungskette.

Der Autor bietet eine transparente und ganzheitliche Erklärung von Preisstrategien, Segmentierungsmethoden und Vertriebsprinzipien, die die Umsetzung von TRM in Unternehmen ermöglichen.

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Product Details
Springer
3031297733 / 9783031297731
eBook (EPUB)
02/06/2023
Switzerland
German
212 pages
Copy: 10%; print: 10%
KJMV8 Purchasing & supply management, KJS Sales & marketing, KJSM Market research, KNS Service industries
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