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Image for The Marketing of Service-Dominant Logic

The Marketing of Service-Dominant Logic : A Rhetorical Approach

Hardback 1 Dec 2023
Publisher Palgrave Macmillan
ISBN: 9783031465093
Dewey: 658.8001
£95.99
RRP £119.99
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Image for Public Sector Marketing Communications Volume I

Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives

series Palgrave Studies of Public Sector Management in Africa
Paperback / softback 7 Oct 2023
Publisher Palgrave Macmillan
ISBN: 9783031072956
Dewey: 352.748096
£71.99
RRP £89.99
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Image for Fashion Marketing in Emerging Economies Volume I

Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives

series Palgrave Studies of Marketing in Emerging Economies
Paperback / softback 7 Dec 2023
Publisher Palgrave Macmillan
ISBN: 9783031073281
Dewey: 391.00688
£103.99
RRP £129.99
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Image for Business Advancement through Technology Volume II

Business Advancement through Technology Volume II : The Changing Landscape of Industry and Employment

series Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business
Paperback / softback 12 Dec 2023
Publisher Palgrave Macmillan
ISBN: 9783031077678
Dewey: 338.064
£103.99
RRP £129.99
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Image for Business Advancement through Technology Volume I

Business Advancement through Technology Volume I : Markets and Marketing in Transition

series Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business
Paperback / softback 14 Dec 2023
Publisher Palgrave Macmillan
ISBN: 9783031077715
Dewey: 338.064
£103.99
RRP £129.99
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Image for Agile Marketing Strategies

Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Paperback / softback 20 Jul 2023
Publisher Palgrave Macmillan
ISBN: 9783031042140
Dewey: 658.8
£87.99
RRP £109.99
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Image for Public Relations and the Digital

Public Relations and the Digital : Professional Discourse and Change

series Communicating in Professions and Organizations
Paperback / softback 2 Oct 2023
Publisher Palgrave Macmillan
ISBN: 9783031139581
Dewey: 659.20285
£71.99
RRP £89.99
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Image for The Marketing of Service-Dominant Logic: A Rhetorical Approach

The Marketing of Service-Dominant Logic: A Rhetorical Approach

eBook 30 Nov 2023
Publisher Palgrave Macmillan
ISBN: 9783031465109
Dewey: 658.8001
Licence From
£119.50
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Image for Digital Transformation of SME Marketing Strategies

Digital Transformation of SME Marketing Strategies : Innovating for the 4.0 Era

Hardback 1 Sep 2023
Publisher Palgrave Macmillan
ISBN: 9783031336454
Dewey: 658.872
£119.99
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Image for Marketing Luxury Services

Marketing Luxury Services : Concepts, Strategy, and Practice

Paperback 29 Apr 2023
Publisher Palgrave Macmillan
ISBN: 9783030860745
Out of Print
Image for Marketing Effectiveness and Accountability in SMEs

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach

series Palgrave Studies in Marketing, Organizations and Society
Paperback / softback 29 Sep 2023
Publisher Palgrave Macmillan
ISBN: 9783031133992
Dewey: 658.8
£89.99
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Image for Sustainable Luxury

Sustainable Luxury : An International Perspective

series Palgrave Advances in Luxury
Paperback / softback 13 Aug 2023
Publisher Palgrave Macmillan
ISBN: 9783031069307
Dewey: 658.408
£139.99
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Image for Digital transformation of SME marketing strategies: innovating for the 4.0 era

Digital transformation of SME marketing strategies: innovating for the 4.0 era

eBook 31 Aug 2023
Publisher Palgrave Macmillan
ISBN: 9783031336461
Dewey: 658.872
Licence From
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Image for Contemporary Retail Marketing in Emerging Economies

Contemporary Retail Marketing in Emerging Economies : The Case of Ghana’s Supermarket Chains

series Palgrave Studies of Marketing in Emerging Economies
Paperback / softback 13 Oct 2023
Publisher Palgrave Macmillan
ISBN: 9783031116636
Dewey: 658.80091724
£89.99
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Image for Challenge-Based Learning, Research, and Innovation: Leveraging Industry, Government, and Society

Challenge-Based Learning, Research, and Innovation: Leveraging Industry, Government, and Society

series Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies
eBook 29 Apr 2023
Publisher Palgrave Macmillan
ISBN: 9783031291562
Dewey: 658.408
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Image for Visualizing Marketing

Visualizing Marketing : From Abstract to Intuitive

series Palgrave Studies in Marketing, Organizations and Society
Paperback / softback 5 Apr 2024
Publisher Palgrave Macmillan
ISBN: 9783031182174
Dewey: 658.80028566
£103.99
RRP £129.99
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Image for Fashion Marketing in Emerging Economies Volume II

Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives

series Palgrave Studies of Marketing in Emerging Economies
Paperback / softback 13 Dec 2023
Publisher Palgrave Macmillan
ISBN: 9783031070808
Dewey: 391.00688
£103.99
RRP £129.99
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Image for Sensory Marketing in Retail

Sensory Marketing in Retail : An Introduction to the Multisensory Nature of Retail Stores

Paperback / softback 15 Dec 2023
Publisher Palgrave Macmillan
ISBN: 9783031475146
Dewey: 658.80019
£35.99
RRP £44.99
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Image for Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice

Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice

eBook 3 Oct 2023
Publisher Palgrave Macmillan
ISBN: 9789819940011
Dewey: 658.827
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