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Product Management in Practice : A Practical, Tactical Guide for Your First Day and Every Day After

Contemporary Issues in Marketing and Consumer Behaviour

Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

Marketing Fashion Third Edition : Strategy, Branding and Promotion

Venture Onward : The Design and Curiosities of 1924us

Social Media for Fashion Marketing : Storytelling in a Digital World

Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience

The Strategy Planning Process : Strategic Analyses, Objectives, Options and Projects

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

The Future of Luxury Brands : Artification and Sustainability

Brand Transformation : Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy

A Brain for Business – A Brain for Life : How insights from behavioural and brain science can change business and business practice for the better

Loyalty Management : From Loyalty Programs to Omnichannel Customer Experiences

Market Research with Panels : Types, Surveys, Analysis, and Applications

Unveiling Fashion : Business, Culture, and Identity in the Most Glamorous Industry

Marketing Research : A Managerial Approach

Business & Marketing Across Cultures

Marketing Planning & Strategy : A Practical Introduction

Experiential Marketing : Integrated Theory & Strategic Application

Digital Storytelling for Brands

The Beauty of Time Travel : Officine Universelle Buly and the Work of Ramdane Touhami

Relationship Marketing

Marketing Tourism, Events and Food 2nd edition : A customer based approach

An Integrative Guide to Consumer Neuroscience

Deconstructing Corruption in Africa

Customer Experience in Fashion Retailing : Merging Theory and Practice

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

Degrowth, Depth and Hope in Sustainable Business : Reflections from Denmark, Finland and Sweden

Digital Transformation in Sales : How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide

Digital Luxury : Transforming Brands and Consumer Experiences

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