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Image for The visionary package: using packaging to build effective brands

The visionary package: using packaging to build effective brands

eBook 29 Oct 2004
Publisher Palgrave Macmillan
ISBN: 9780230286917
Dewey: 658.823
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Image for Contemporary global marketing

Contemporary global marketing

Ebook 10 Oct 2003
Publisher Palgrave Macmillan
ISBN: 9780230508576
Dewey: 658.8
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Image for Pro logo

Pro logo

Ebook 10 Oct 2003
Publisher Palgrave Macmillan
ISBN: 9780230508897
Dewey: 658.827
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Image for Japan - A Modern Retail Superpower

Japan - A Modern Retail Superpower

Ebook 8 Sep 2005
Publisher Palgrave Macmillan
ISBN: 9780230511408
Dewey: 658.870952
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Image for Explaining consumer choice

Explaining consumer choice

eBook 27 Jun 2007
Publisher Palgrave Macmillan
ISBN: 9780230599796
Dewey: 658.8342
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Image for Testimonial advertising in the American marketplace: emulation, identity, community

Testimonial advertising in the American marketplace: emulation, identity, community

Ebook 23 Nov 2009
Publisher Palgrave Macmillan
ISBN: 9780230101715
Dewey: 659.1
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Image for The nature of marketing: marketing to the swarm as well as the herd

The nature of marketing: marketing to the swarm as well as the herd

Ebook 14 Nov 2008
Publisher Palgrave Macmillan
ISBN: 9780230227231
Dewey: 658.8
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Image for Marketing Metaphors and Metamorphosis

Marketing Metaphors and Metamorphosis

Ebook 1 Aug 2008
Publisher Palgrave Macmillan
ISBN: 9780230227538
Dewey: 658.8
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Image for Marketing revealed: challenging the myths

Marketing revealed: challenging the myths

eBook 7 Dec 2007
Publisher Palgrave Macmillan
ISBN: 9780230230873
Dewey: 658.8
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Image for Brand storming: managing brands in the era of complexity

Brand storming: managing brands in the era of complexity

Ebook 12 Dec 2008
Publisher Palgrave Macmillan
ISBN: 9780230233515
Dewey: 658.827
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Image for The global corporate brand book

The global corporate brand book

Ebook 14 May 2009
Publisher Palgrave Macmillan
ISBN: 9780230239456
Dewey: 658.827
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Image for International marketing in the network economy: a knowledge-based approach

International marketing in the network economy: a knowledge-based approach

Ebook 23 Oct 2007
Publisher Palgrave Macmillan
ISBN: 9780230288362
Dewey: 658.84
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Image for Retail internationalization in china: expansion of foreign retailers

Retail internationalization in china: expansion of foreign retailers

Ebook 22 Jul 2011
Publisher Palgrave Macmillan
ISBN: 9780230313729
Dewey: 381.10951
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Image for Competitive strategies: managing the present and planning the future

Competitive strategies: managing the present and planning the future

series Bocconi on Management
eBook 30 Nov 2012
Publisher Palgrave Macmillan
ISBN: 9780230354586
Dewey: 658.4012
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Image for Luxury strategy in action

Luxury strategy in action

eBook 2 Dec 2011
Publisher Palgrave Macmillan
ISBN: 9780230361546
Dewey: 658.4012
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Image for Marketing to the ageing consumer: the secrets to building an age-friendly business

Marketing to the ageing consumer: the secrets to building an age-friendly business

eBook 27 Nov 2012
Publisher Palgrave Macmillan
ISBN: 9780230378209
Dewey: 658.8340846
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Image for All eyes east: how Chinese youth will revolutionize global marketing

All eyes east: how Chinese youth will revolutionize global marketing

eBook 30 Apr 2016
Publisher Palgrave Macmillan
ISBN: 9780230393684
Dewey: 305.2350951
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Image for Asian brand strategy: how Asia builds strong brands

Asian brand strategy: how Asia builds strong brands

Ebook 17 Oct 2005
Publisher Palgrave Macmillan
ISBN: 9780230513068
Dewey: 658.827095
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Image for Added value: how to generate brand-led growth

Added value: how to generate brand-led growth

Ebook 8 Apr 2003
Publisher Palgrave Macmillan
ISBN: 9780230513488
Dewey: 658.827
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Image for Brand engagement: how employees make or break brands

Brand engagement: how employees make or break brands

Ebook 27 Nov 2007
Publisher Palgrave Macmillan
ISBN: 9780230579507
Dewey: 658.827
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Image for Public relations for Asia

Public relations for Asia

eBook 25 Oct 2007
Publisher Palgrave Macmillan
ISBN: 9780230583450
Dewey: 659.2095
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Image for How to brand nations, cities and destinations: a planning book for place branding

How to brand nations, cities and destinations: a planning book for place branding

Ebook 15 Dec 2008
Publisher Palgrave Macmillan
ISBN: 9780230584594
Dewey: 910.688
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Image for Wonder woman: marketing secrets for the trillion dollar customer

Wonder woman: marketing secrets for the trillion dollar customer

eBook 21 May 2008
Publisher Palgrave Macmillan
ISBN: 9780230594036
Dewey: 658.8
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Image for Marketing in the emerging markets of Islamic countries

Marketing in the emerging markets of Islamic countries

Ebook 28 Nov 2006
Publisher Palgrave Macmillan
ISBN: 9780230626287
Dewey: 658.80091767
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Image for International Student Mobility and Access to Higher Education

International Student Mobility and Access to Higher Education

series Marketing and Communication in Higher Education
Ebook 1 Apr 2020
Publisher Palgrave Macmillan
ISBN: 9783030441395
Dewey: 370
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Image for Consumer Nationalism and Barr's Irn-Bru in Scotland

Consumer Nationalism and Barr's Irn-Bru in Scotland

series Consumption and Public Life
eBook 1 Oct 2020
Publisher Palgrave Macmillan
ISBN: 9783030533823
Dewey: 658.827
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Image for Assortment and merchandising strategy: building a retail plan to improve shopper experience

Assortment and merchandising strategy: building a retail plan to improve shopper experience

eBook 15 May 2019
Publisher Palgrave Macmillan
ISBN: 9783030111632
Dewey: 658.8
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Image for Consumer Behaviour in Asia

Consumer Behaviour in Asia

series International Marketing Series
Ebook 27 Jul 2016
Publisher Palgrave Macmillan
ISBN: 9781349148622
Dewey: 658.8342095
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Image for Driving demand: transforming B2B marketing to meet the needs of the modern buyer

Driving demand: transforming B2B marketing to meet the needs of the modern buyer

eBook 20 Oct 2015
Publisher Palgrave Macmillan
ISBN: 9781137526809
Dewey: 658.804
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Image for The intuitive customer: why organizations are solving the wrong problems

The intuitive customer: why organizations are solving the wrong problems

Ebook 20 Aug 2016
Publisher Palgrave Macmillan
ISBN: 9781137534309
Dewey: 658.8343
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