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Image for Dienstleistungen im Internet und ihre Qualitat aus Kundensicht

Dienstleistungen im Internet und ihre Qualitat aus Kundensicht

series Fokus Dienstleistungsmarketing
Paperback / softback 27 Sep 2005
ISBN: 9783835000179
Dewey: 658.8
£54.99
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Image for Reaktive Preispolitik in industriellen Kundenbeziehungen

Reaktive Preispolitik in industriellen Kundenbeziehungen : Eine prozessorientierte Entscheidungshilfe zur Preisfindung auf der Grundlage subjektiver Expertenschatzungen

Paperback / softback 30 May 2005
ISBN: 9783835000223
Dewey: 658.8
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Image for Zur Kompatibilitat von Marken- und Vertriebsmanagement in der Konsumguterindustrie

Zur Kompatibilitat von Marken- und Vertriebsmanagement in der Konsumguterindustrie

Paperback / softback 28 Jun 2005
ISBN: 9783835000407
Dewey: 658.8
£54.99
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Paid Content : Strategien zur Preisgestaltung beim elektronischen Handel mit digitalen Inhalten

Paperback / softback 25 Nov 2005
ISBN: 9783835000452
Dewey: 658.8
£54.99
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Image for Wertorientiertes Absatzkanalmanagement in der Konsumguterindustrie

Wertorientiertes Absatzkanalmanagement in der Konsumguterindustrie

Paperback / softback 27 Sep 2005
ISBN: 9783835000513
Dewey: 658.8
£44.99
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Image for Einfuhrung von Innovationen

Einfuhrung von Innovationen : Marktorientierte strategische und operative Aktivitaten als kritische Erfolgsfaktoren

series Betriebswirtschaftliche Studien in Forschungsintensiven Industrien
Paperback / softback 28 Jul 2005
ISBN: 9783835000698
Dewey: 658.8
£54.99
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Image for Demand Creation in der Automobilzulieferindustrie

Demand Creation in der Automobilzulieferindustrie : Organisatorische Gestaltungsempfehlungen fur den Informations- und Kommunikationsprozess

series Internationalisierung und Management
Paperback / softback 25 Oct 2005
ISBN: 9783835000834
Dewey: 658.8
£64.99
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Image for Markenwert

Markenwert : Der Einfluss des Marketing auf den Markenwert bei ausgewahlten Schweizer Dienstleistungsunternehmen

series Marken- Und Produktmanagement
Paperback / softback 27 Sep 2005
ISBN: 9783835000933
Dewey: 658.8
£54.99
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Image for Die Wirkungen von Bonusprogrammnetzwerken auf das Cross-Buying-Verhalten

Die Wirkungen von Bonusprogrammnetzwerken auf das Cross-Buying-Verhalten

series Marktorientiertes Management
Paperback / softback 27 Sep 2005
ISBN: 9783835001015
Dewey: 658.8
£59.99
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Szenemarketing : Zur Steigerung des Markenwerts

series Marken- Und Produktmanagement
Paperback / softback 25 Oct 2005
ISBN: 9783835001480
Dewey: 658.8
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Image for Veranderungsprozesse in der Distribution

Veranderungsprozesse in der Distribution : Strategien fur einen erfolgreichen Wandel der Absatzkanale

series Marketing-Management
Paperback / softback 25 Nov 2005
ISBN: 9783835001619
Dewey: 658.8
£54.99
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Image for Customer Equity

Customer Equity : Grundlagen der kundenwertorientierten Unternehmungsfuhrung

Paperback / softback 8 Dec 2005
ISBN: 9783835001855
Dewey: 658.8
£64.99
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Image for Customer Processes in Business-to-Business Service Transactions

Customer Processes in Business-to-Business Service Transactions

series Business-to-business-marketing
Paperback / softback 24 Nov 2006
ISBN: 9783835006010
Dewey: 330
£44.99
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Managing Corporate Brands : A new approach to corporate communication

Paperback / softback 26 Jul 2007
ISBN: 9783835007819
Dewey: 330
£44.99
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Image for Produktberatungssysteme im Internet

Produktberatungssysteme im Internet : Praferenzmessung zur Kaufunterstutzung

series Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und Electronic Business
Paperback / softback 30 Jul 2003
ISBN: 9783824406852
Dewey: 658.8
£49.99
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Image for Unternehmenskommunikation auf dem Prufstand

Unternehmenskommunikation auf dem Prufstand : Aktuelle empirische Ergebnisse zum Reputation Marketing

series Unternehmenskommunikation und Reputation Marketing
Paperback / softback 30 May 2005
ISBN: 9783824408399
Dewey: 658.8
£79.99
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Image for Erfolgsfaktoren der Hersteller-Handler-Beziehung

Erfolgsfaktoren der Hersteller-Handler-Beziehung : Theoretische Systematisierung und empirische Uberprufung am Beispiel der Porzellanbranche

series Wirtschaftswissenschaften
Paperback / softback 28 Jun 2005
ISBN: 9783824408528
Dewey: 330
£59.99
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Kundenloyalitat

Paperback / softback 29 Oct 2002
ISBN: 9783824474431
Dewey: 658.8
£93.00
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Image for Marketing-Mix-Strategien in umweltfreundlich-differenzierten Markten

Marketing-Mix-Strategien in umweltfreundlich-differenzierten Markten : Computergestutzte Simulation und Optimierung eines lebenszyklusubergreifenden Diffusionsmodells

series Betriebswirtschaftslehre Fur Technologie Und Innovation
Paperback / softback 20 Jun 2003
ISBN: 9783824477906
Dewey: 658.8
£64.99
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Image for Der Markt fur Flugtickets in Europa

Der Markt fur Flugtickets in Europa : Informationsverhalten von Passagieren zur Verbesserung der Marktstrategien von Fluggesellschaften

Paperback / softback 27 May 2003
ISBN: 9783824478125
Dewey: 658.8
£59.99
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Image for Marktorientierung durch das Internet

Marktorientierung durch das Internet : Ein wissensorientierter Ansatz fur Unternehmen

Paperback / softback 30 Jul 2003
ISBN: 9783824478620
Dewey: 658.8
£64.99
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Image for Faktoren des Markterfolges im Online-Handel

Faktoren des Markterfolges im Online-Handel

Paperback / softback 30 Jul 2003
ISBN: 9783824478859
Dewey: 658.8
£54.99
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Image for Neuprodukterfolg bei kurzlebigen Konsumgutern

Neuprodukterfolg bei kurzlebigen Konsumgutern : Eine empirische Analyse der Erfolgsfaktoren von Markentransfers

series Marken- Und Produktmanagement
Paperback / softback 26 Nov 2003
ISBN: 9783824478910
Dewey: 658.8
£59.99
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Image for Online Customer Loyalty

Online Customer Loyalty : Forecasting the Repatronage Behavior of Online Retail Customers

series Kundenmanagement & Electronic Commerce
Paperback / softback 26 Nov 2003
ISBN: 9783824479108
Dewey: 330
£89.99
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Image for Brand Strength

Brand Strength : Building and Testing Models Based on Experiential Information

series Forschungsgruppe Konsum Und Verhalten
Paperback / softback 29 Jan 2004
ISBN: 9783824479597
Dewey: 330
£44.99
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Image for Erfolg von Dienstleistungsnetzwerken

Erfolg von Dienstleistungsnetzwerken : Ein Netzwerkmarketingansatz

series Unternehmenskooperation und Netzwerkmanagement
Paperback / softback 30 Oct 2003
ISBN: 9783824479672
Dewey: 658.8
£44.99
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Image for Absatzsysteme fur Mass Customization

Absatzsysteme fur Mass Customization : Am Beispiel individualisierter Lebensmittelprodukte

Paperback / softback 29 Apr 2004
ISBN: 9783824480531
Dewey: 658.8
£59.99
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Image for Mehrpersonen-Preisdifferenzierung

Mehrpersonen-Preisdifferenzierung : Ansatze zur optimalen Preisgestaltung fur Gruppen

Paperback / softback 27 May 2004
ISBN: 9783824480555
Dewey: 658.8
£54.99
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Image for Brand Communities

Brand Communities : Begriff, Grundmodell und Implikationen

series Marken- Und Produktmanagement
Paperback / softback 29 Apr 2004
ISBN: 9783824480906
Dewey: 658.8
£44.99
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Image for Markenloyalitat im Premiumsegment des Automobilmarkts

Markenloyalitat im Premiumsegment des Automobilmarkts : Determinanten und Wirkungsbeziehungen

series Forum Marketing
Paperback / softback 30 Aug 2004
ISBN: 9783824480975
Dewey: 658.8
£54.99
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