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Managing media firms and industries : what's so special about media management?

Brown, Charles(Edited by)Lowe, Gregory Ferrell(Edited by)
Part of the Media Business and Innovation series
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This volume provides rich insight into the nature and practice of media management.

Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects.

Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines.

Dimensions for future research are considered along with practical implications for media managers and corporate structures.

The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

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Product Details
331908514X / 9783319085142
Hardback
21/09/2015
Germany
English
382 pages
24 cm