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Image for Medienokonomie: Print, Fernsehen Und Multimedia
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Medienokonomie: Print, Fernsehen Und Multimedia (4th Aufl 2022nd edition)

Beck, Hanno
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Wer wissen will, wie Medien funktionieren, muss ihre Okonomie verstehen.

Was ist das Besondere an Medien? Welchen okonomischen Zwangen unterliegen sie? Was wird sich in der Werbebranche durch das Aufkommen des Internets und den Einsatz von Multimediatechniken andern?

Diese und weitere Fragen werden in dem Buch diskutiert.

Die Inhalte sind praxisnah und lebendig dargestellt, fur die Neuauflage wurden sie aktualisiert.

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Product Details
Springer
3658365331 / 9783658365332
eBook (EPUB)
14/10/2022
Germany
German
321 pages
Copy: 10%; print: 10%
KJM Management & management techniques, KNT Media, information & communication industries
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