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Image for Multimedia-Management: Strategien und Konzepte fur Zeitungs- und Zeitschriftenverlage im digitalen Informationszeitalter
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Multimedia-Management: Strategien und Konzepte fur Zeitungs- und Zeitschriftenverlage im digitalen Informationszeitalter (2003rd edition)

Hans, Rene, Keuper, Frank
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"Content" ist der digitale Rohstoff des Internets.

Die Autoren liefern ein interbetrieblich ausgerichtetes Management-Konzept zur Beherrschung der Konvergenz im Mediensektor.

Neben organisatorischen Aspekten und technologischen Anforderungen liegt ein weiterer Schwerpunkt auf der strategischen Steuerung und dem Controlling von Multimedia-Aktivitaten.

Bestehende Geschaftsmodelle werden auf den Prufstand gestellt bzw. innovative Geschaftsmodelle entwickelt und damit konkrete Handlungsoptionen fur Verlage aufgezeigt.

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Product Details
Gabler Verlag
3322844692 / 9783322844699
eBook (Adobe Pdf)
08/03/2013
Germany
338 pages
Copy: 10%; print: 10%
KJS Sales & marketing, KNT Media, information & communication industries, PBT Probability & statistics
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