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Image for Mobile media and applications, from concepts to cash: successful service creation and launch
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Mobile media and applications, from concepts to cash: successful service creation and launch

Andersson, Christoffer, Freeman, Daniel, James, Ian, Johnston, Andy, Ljung, Staffan
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Based on the editors' combined experience with working within distinguished telecoms companies, this work illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'.

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Product Details
Wiley-Blackwell
0470028459 / 9780470028452
eBook (Adobe Pdf)
658.872
04/08/2006
England
English
309 pages
168. x 244. mm, 765 grams
Copy: 40%; print: 40%
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