Strategic Management : Competitiveness and Globalization

Strategic Management explains how firms achieve-strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustained competitive advantage.

The book uniquely focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model.

Current hot topics include corporate governance, TQM, core competencies, strategic alliances, and corporate entrepreneurship are covered among others.