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Marketing communications: integrating online and offline, customer engagement and digital technologies.

Marketing communications: integrating online and offline, customer engagement and digital technologies.

Digital Sales Transformation in a Customer First World

Quantitative modelling in marketing and management

Quantitative modelling in marketing and management

Handbook of marketing decision models : 121

The History of Marketing Science : 18

Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Marketing Plans: How to Prepare Them, How to Use Them

Retail Branding und Integriertes Handelsmarketing: Eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress

Practical Salesforce development without code: building declarative solutions on the Salesforce platform

Marketing and management sciences: proceedings of the International Conference on ICMMS 2008

Worldwide casebook in marketing management

Aerospace marketing management: a handbook for the entire value chain

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

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