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Image for Dealing with Socially Responsible Consumers

Dealing with Socially Responsible Consumers : Studies in Marketing

Hardback 2 Jan 2023
Publisher Palgrave Macmillan
ISBN: 9789811944567
Dewey: 658.802
£63.99
RRP £79.99 Save 20%
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Image for Price Management

Price Management : Strategy, Analysis, Decision, Implementation

Hardback 20 Dec 2018
ISBN: 9783319994550
Dewey: 658.816
£43.99
RRP £54.99 Save 20%
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Image for The SAGE Handbook of Digital Marketing

The SAGE Handbook of Digital Marketing

Hardback 21 Jun 2022
ISBN: 9781529743791
Dewey: 658.872
£102.00
RRP £120.00 Save 15%
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Image for Social Media In Sport: Theory And Practice

Social Media In Sport: Theory And Practice

series Emerging Issues And Trends In Sport Business
Hardback 11 Aug 2021
ISBN: 9789811237652
Dewey: 796.069
£108.00
RRP £135.00 Save 20%
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Image for Strategic Marketing Management in Asia

Strategic Marketing Management in Asia : Case Studies and Lessons across Industries

Hardback 22 Dec 2016
ISBN: 9781786357465
Dewey: 658.80095
£78.19
RRP £91.99 Save 15%
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Image for Service Excellence als Impulsgeber

Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen

Hardback 25 Sep 2007
Publisher Gabler
ISBN: 9783834906885
Dewey: 338.4
£74.99
RRP £99.99 Save 25%
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Image for Strategies for e-Business

Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation

series Classroom Companion: Business
Hardback 29 Jun 2020
ISBN: 9783030489496
£79.99
RRP £99.99
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Image for Marketing Methods and Salesmanship. Part I

Marketing Methods and Salesmanship. Part I : Marketing Methods, by Ralph Starr Butler. Part II: Selling. Part III: Sales Management

Hardback 27 Oct 2022
ISBN: 9781018114125
£28.01
RRP £32.95 Save 15%
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Image for The Routledge Companion to Critical Marketing

The Routledge Companion to Critical Marketing

series Routledge Companions in Marketing, Advertising and Communication
Hardback 15 Oct 2018
Publisher Routledge
ISBN: 9781138641402
Dewey: 658.8
£182.75
RRP £215.00
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Image for The SAGE Handbook of Social Media Marketing

The SAGE Handbook of Social Media Marketing

Hardback 27 Jun 2022
ISBN: 9781529743784
Dewey: 658.872
£102.00
RRP £120.00
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Image for Consumer Behaviour

Consumer Behaviour

Hardback 1 May 2023
ISBN: 9781529754063
Dewey: 658.8342
£116.45
RRP £137.00 Save 15%
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Image for Handbook of Marketing Scales

Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research

Hardback 26 Jan 2011
ISBN: 9781412980180
Dewey: 658.83
£131.75
RRP £155.00
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Image for Brand Stretch

Brand Stretch : Why 1 in 2 Extensions Fail, and How to Beat the Odds

Hardback 20 Feb 2004
ISBN: 9780470862117
Dewey: 658.827
£23.99
RRP £31.99
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Image for Successful Direct Marketing Methods

Successful Direct Marketing Methods

Hardback 16 Dec 2008
ISBN: 9780071458290
Dewey: 658.872
£59.19
RRP £73.99
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Image for Building a Mail Order Business

Building a Mail Order Business : A Complete Manual for Success

Hardback 13 Feb 1996
ISBN: 9780471109464
Dewey: 658.872
£39.38
RRP £52.50
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Image for Ice Cream and Frozen Deserts

Ice Cream and Frozen Deserts : A Commercial Guide to Production and Marketing

Hardback 8 Jan 1998
ISBN: 9780471153924
Dewey: 338.47641862
£94.46
RRP £125.95
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Image for Implementing SAP® CRM

Implementing SAP® CRM : The Guide for Business and Technology Managers

Hardback 3 Dec 2014
ISBN: 9781482231427
Dewey: 658.812028553
£102.00
RRP £120.00
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Image for Marketing to the Aging Population

Marketing to the Aging Population : Strategies and Tools for Companies in Various Industries

series Management for Professionals
Hardback 7 Oct 2022
ISBN: 9783031130960
Dewey: 658.8
£71.99
RRP £89.99
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Image for Wine Tourism Destination Management and Marketing

Wine Tourism Destination Management and Marketing : Theory and Cases

Hardback 8 Jul 2019
ISBN: 9783030004361
Dewey: 338.4791
£103.99
RRP £129.99
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Image for Modern Health Care Marketing

Modern Health Care Marketing

Hardback 28 Jul 2020
ISBN: 9789813279513
Dewey: 362.10688
£116.00
RRP £145.00
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Image for Marketing and Smart Technologies

Marketing and Smart Technologies : Proceedings of ICMarkTech 2020

series Smart Innovation, Systems and Technologies
Hardback 10 Mar 2021
ISBN: 9789813341821
Dewey: 658.80028563
£223.99
RRP £279.99
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Image for Artificial Neural Networks and Structural Equation Modeling

Artificial Neural Networks and Structural Equation Modeling : Marketing and Consumer Research Applications

Hardback 20 Nov 2022
ISBN: 9789811965081
Dewey: 658.83028563
£111.99
RRP £139.99
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Image for International Energy Markets

International Energy Markets : Understanding Pricing, Policies & Profits

Hardback 30 Apr 2004
Publisher PennWell Books
ISBN: 9780878147991
Dewey: 333.79
£123.30
RRP £137.00
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Image for Marketing and Smart Technologies

Marketing and Smart Technologies : Proceedings of ICMarkTech 2021, Volume 2

series Smart Innovation, Systems and Technologies
Hardback 15 Mar 2022
ISBN: 9789811692710
Dewey: 658.8
£199.99
RRP £249.99
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Image for Ambush Marketing and Brand Protection

Ambush Marketing and Brand Protection

Hardback 4 Mar 2021
ISBN: 9780198845201
Dewey: 343.08
£166.25
RRP £175.00
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Image for Tourist Health, Safety and Wellbeing in the New Normal

Tourist Health, Safety and Wellbeing in the New Normal

Hardback 1 Dec 2021
ISBN: 9789811654145
Dewey: 338.4791
£119.99
RRP £149.99
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Image for Luxusmarkenmanagement

Luxusmarkenmanagement : Grundlagen, Strategien und praktische Umsetzung

Hardback 15 Dec 2016
Publisher Springer Gabler
ISBN: 9783658090715
Dewey: 658.8
£59.99
RRP £74.99
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Image for The Routledge Companion to Contemporary Brand Management

The Routledge Companion to Contemporary Brand Management

series Routledge Companions in Marketing, Advertising and Communication
Hardback 13 Jul 2016
Publisher Routledge
ISBN: 9780415747905
Dewey: 658.827
£187.00
RRP £220.00
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Image for From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

series Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Hardback 5 Apr 2022
ISBN: 9783030898823
Dewey: 658.8
£159.99
RRP £199.99
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Image for Marketing (Aus) 2e iStudy V1

Marketing (Aus) 2e iStudy V1

Hardback 23 Nov 2012
ISBN: 9780730303411
Dewey: 658.8
£46.74
RRP £54.99
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