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The Portable MBA in Entrepreneurship (2 Rev ed)

Bygrave, William D.(Edited by)
Part of the Portable MBA S. series
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This text covers topics that entrepreneurs need to know to start and run entrepreneurial ventures effectively.

It discusses: how to create a business plan; financial projections; financing a business using venture capital or using debt financing; and getting help from the government and other agencies.

Other topics covered include: marketing; legal and tax issues; intellectual property issues; franchizing; and harvesting your business.

This second edition updates these chapters, especially with the use of case studies.

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Product Details
John Wiley & Sons Inc
0471160784 / 9780471160786
Hardback
338.04
13/03/1997
United States
526 pages, Illustrations
152 x 229 mm, 1134 grams
Professional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More