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Direct Marketing : An Intergrated Approach

McDonald, William

See all formats and editions

This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management.

Ten case studies are included.

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Product Details

Publisher/Imprint Irwin Professional Publishing

ISBN/Ean0256197830 / 9780256197839

FormatHbk. + disk

Dewey658.84

Published01/11/1997

Country of PubUnited States

Book LanguageEnglish

Pages552p.

Readershippostgraduate /undergraduate Learn More

BIC KJS Sales & marketing