Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation (Fourth edition)

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.

It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies.

An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools.

Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.