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Essentials of Marketing (4 Revised edition)

McCarthy, E. Jerome, Perreault Jr., William D.(Revised by)

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Product Details

Publisher/Imprint Irwin Professional Publishing

ISBN/Ean0256085242 / 9780256085242

FormatHardback

Dewey658.8

Published31/01/1991

Country of PubUnited States

Pages656 pages

Dimensions123 x 186 mm, 907 grams

BIC KJS Sales & marketing