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Image for Marketing Foundations and Functions

Marketing Foundations and Functions

Burrow, Jim, Eggland, Steve

See all formats and editions

Marketing Foundations and Functions is designed to follow the recommendations set forth in the competency-based National Marketing Curriculum.

This is the ideal, complete educational package for a course which stresses marketing principles and skills from the stand-point of the career marketer.

This four-color, hardbound text comes with a highly functional Teacher's Edition with valuable marginal suggestions to help make the course entertaining and interactive.

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Product Details

Publisher/Imprint South-Western

ISBN/Ean0538625414 / 9780538625418

FormatHardback

Published22/07/1994

Country of PubUnited States

Pages800 pages

Dimensions203 x 248 mm, 1678 grams

ReadershipGeneral (US: Trade)/Professional & Vocational Learn More

BIC KJS Sales & marketing