Shrinkwrap : Manage Finance and Develop Financial Plans + Marketing and Promoting Your Business

Manage Finances and Develop Financial Plans: In Your Business, 4th Edition , shows you how to control financial results effectively in a small business.

To do this, you need to keep relevant records, report operating results and plan financial performance.

Each chapter has exercises within the text, a list of key terms, and multiple-choice quizzes.

There are also assessment activities at the end of key chapters.

Marketing and Promoting Your Business, Second Edition , describes the marketing process for a small business and how to prepare a marketing plan for your operation.

A separate chapter covers evaluating marketing results, including getting customer feedback, and business responses to unsatisfactory results.

Research assignments, exercises and end-of-chapter quizzes, discussion items and case studies are also included.