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The Elements Of Copywriting

Blake, Gary, Bly, Robert W.

See all formats and editions

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy.

It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.

Read More

Product Details

Publisher/Imprint Simon & Schuster Ltd

ISBN/Ean0028613384 / 9780028613383

FormatHardback

Dewey659.132

Published06/10/1997

Country of PubUnited Kingdom

Book LanguageEnglish

Pages192p.

Dimensions21 cm

Readershipgeneral /research & professional /undergraduate Learn More

BIC CBW Writing & editing guides, KJSA Advertising