International Management : Strategic Opportunities and Cultural Challenges

McFarlin/Sweeney provides students with an accessible, application-oriented approach to international management, focusing on key challenges including on how to motivate, lead and communicate with people across different countries and cultures.

The book gives students a global perspective on the process of hiring, training and developing employees, as well as strategic decision making in relation to foreign markets.

Questions, case studies, examples of creative problem solving and testimonials from real-world managers operating in the international arena are just a few of the tactics McFarlin and Sweeney use to help students begin to think about applied theory on a global level.

All chapters have been updated with the latest articles from leading business sources and academic journals and new case studies have been incorporated.