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SG Contemporary Marketing (12 Rev ed)

BOONE, KURTZ

See all formats and editions

Completely updated for this edition, the Study Guide contains the following features for each chapter in the text: Chapter Overview that briefly discusses the chapter objectives, Complete Chapter Outline, Self Quiz, and a Set of Critical Thinking Questions.

Each chapter ends with a Surfing the Net section in which students are provided with online resources related to the chapter concepts.

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Product Details

Publisher/Imprint South-Western

ISBN/Ean0324236786 / 9780324236781

FormatBook

Dewey658.8

Published28/01/2005

Country of PubUnited States

Dimensions214 x 279 mm, 1070 grams

ReadershipUndergraduate Learn More

BIC KJS Sales & marketing