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International Business (7 Revised edition)

CZINKOTA

See all formats and editions

International Business, 7th edition presents an up-to-date and complete exploration of international business issues and practice.

The author's experience as both practitioners and academics brings a balanced and seasoned voice to the text.

The text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts.

The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective.

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Product Details

Publisher/Imprint South-Western

ISBN/Ean0324206100 / 9780324206104

FormatBook

Dewey658.049

Published01/01/2005

Country of PubUnited States

Pages782 pages, illustrations

ReadershipUndergraduate Learn More

BIC KJK International business