Doing Cultural Studies : Story of the Sony Walkman

This study of a typical artifact and medium of modern culture, the "Sony Walkman", looks at how it was invented, designed and produced, how it is advertized and marketed, the way in which it is used and by whom, and at how attempts have been made to regulate and control its use have been made. The Walkman example is used to show how and why cultural practices and institutions have come to play such a crucial part in our lives, and to introduce the central ideas, concepts and methods of analysis involved in doing cultural studies.

The book is extensively illustrated and draws on advertizing and technical drawings supplied by the Sony Corporation.

It is published as a set book for the Open University Course, "Culture, Media and Identities" (D318).