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Mobile Commerce : Technology, Theory and Applications

Mennecke, Brian(Edited by)Strader, Troy(Edited by)
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M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA.

M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years.

Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications.

The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.

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Product Details
IGI Publishing
1931777829 / 9781931777827
Paperback
658.872
30/04/2003
United States
English
xxii, 339 p. : ill.
26 cm
general /postgraduate /research & professional /undergraduate Learn More