Entrepreneurial strategies: new technologies in emerging markets

This book presents a series of studies from different scholars, looking at entrepreneurial strategies and innovation in emerging market economies.

• Represents the view of the entrepreneur in local as well as multinational corporations.
  
• Focuses on how entrepreneurial activities can take advantage of new technologies in emerging market economies.
  
• Considers how companies operating in EMEs can cope with the main environmental constraints.
  
• Written in an accessible style, free from jargon, and does not require any prior technical knowledge.