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The strategy of desire

Dichter, Ernest
Part of the Classics in communication and mass culture series series
See all formats and editions

Ernest Dichter utilised psychoanalytic theory and depth interviewing to discover why people act the way they do.

Here he counters the argument that motivational research amounts to manipulation.

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£165.00
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Product Details
Routledge
1351473166 / 9781351473163
eBook (EPUB)
153.8
12/07/2017
English
314 pages
Copy: 30%; print: 30%
Description based on CIP data; resource not viewed.
JM Psychology, JMAL Behavioural theory (Behaviourism)
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