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Image for Lean startup
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Lean startup

Eric Ries
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Eric Ries szerint a startup olyan vallalkozas, amelynek celja uj termek vagy szolgaltatas letrehozasa szelsosegesen bizonytalan feltetelek kozott.

Ez ugyanugy igaz a garazsaban szerencset probalo egyeni vallalkozora, mint a Fortune 500-as egyik vallalatanak targyalotermeben osszegyulo rutinos szakemberekre.

Hiszen ugyanaz a kuldetesuk: at kell hatolniuk a bizonytalansag koden, hogy megtalaljak a fenntarthato vallalkozashoz vezeto sikeres utat.A lean gyartas tapasztalataira epitve a Lean Startup forradalmian uj menedzsmentmodszert kinal.

Arra biztatja az innovativ vallalkozokat - cegmerettol fuggetlenul -, hogy ne doljenek be a hiusagi mutatoknak, inkabb a tenyleges elorehaladast merjek, es mielobb deritsek ki, mit is akarnak valojaban az ugyfelek.

Uzleti elkepzeleseiket pedig folyamatosan teszteljek, es igazitsak a korulmenyekhez, mielott meg tul keso lenne.

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Product Details
HVG Konyvek
9633049091 / 9789633049099
eBook (EPUB)
21/01/2020
English
288 pages
Copy: 10%; print: 10%
KJVS Small businesses & self-employed
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