Search Results - Aaker, David - Books - Adult Non-Fiction

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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

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Brand portfolio strategy: creating relevance, differentiation, energy, leverage and clarity

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Strategic market management

Strategic Market Management

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Strategic market management: global perspectives

Brand Equity & Advertising: Advertising's Role in Building Strong Brands

Marketing research

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Building Strong Brands

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Building strong brands

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Brand relevance: making competitors irrelevant

Three Threats to Brand Relevance: Strategies That Work

Three Threats to Brand Relevance: Strategies That Work

Brand Leadership

Strategic Market Management

Strategic Market Management

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