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Strategic market management: global perspectives

The Bereavement Ministry Program : A Comprehensive Guide for Churches

Brand Equity & Advertising: Advertising's Role in Building Strong Brands

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Winning through platforms: how to succeed when every competitor has one

Winning Through Platforms: How to Succeed When Every Competitor Has One

Brand Equity & Advertising : Advertising's Role in Building Strong Brands

Brand Equity & Advertising : Advertising's Role in Building Strong Brands

Essentials of Marketing Research

Brand Relevance : Making Competitors Irrelevant

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Building Strong Brands

Creating Signature Stories : Strategic Messaging That Persuades, Energizes and Inspires

The Future of Purpose-Driven Branding : Signature Programs that Impact Society, Inspire, and Enhance a Business

From Fargo to the World of Brands : My Story So Far

From Fargo to the World of Brands : My Story So Far

Aaker on Branding : 20 Principles That Drive Success

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Building Strong Brands

Managing brand equity: capitalizing on the value of a brand name

Building strong brands

Strategic Market Management - WITH Marketing Mistakes, 10r.ed

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Brand relevance: making competitors irrelevant

Brand relevance: making competitors irrelevant

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Developing Business Strategies

Strategic Market Management

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Developing Business Strategies

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