Mediating the tourist experience: from brochures to virtual encounters

Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television.

Yet, with prolific advancements in technologies of media communication, such traditional formats have experienced a shift in the productive and consumptive practices through which they come into being.

The possibilities of production and subsequent consumption are unequivocally changing the ways in which tourists imagine, understand and engage with destinations.