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Further ahead

Part of the Cambridge Professional English series
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This contains four freestanding documentaries specially filmed for intermediate level Business English learners.

It is sold with a Teacher s Guide with photocopiable tasks for learners plus ideas on how to use the material and key.

Sequence 1 Welcome to Prince focuses on the American sports goods manufacturer.

It introduces viewers to the company, examines product design and focuses on dealing with customers.

Sequence 2 The Delivery is about a French supermarket seafood order to a British company.

It focuses on ordering, phoning, transportation, quality control and food retailing.

Sequence 3 At Leapfrog looks at how a qualitative market research company, Leapfrog, can help a large chocolate manufacturer, Mars, in coming to a decision about whether to change a brand name or not.

Sequence 4 The Solar Way filmed at BP Solar in Sydney shows in simple terms how the technology works and what its applications are.

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Product Details
Cambridge University Press
0521587794 / 9780521587792
VHS video
01/05/1997
United Kingdom
English
ELT general Learn More
Written by Andrew Bampfield.