Visionary Business : An Entrepreneur's Guide to Success (Abridged ed)

Marc Allen, New World's publisher, knows all about visionary business - he and Shakti Gawain started up New World with no capital, and it grew in twenty years to be a major player in independent publishing.

This new paperback edition of his book is a fictional account of his growth as a "visionary businessman." A combination of Richard Bach's Illusions and Tom Peters' In Search of Excellence, Visionary Business shows new business people how to build their own business that supports its employees, its community, even its environment.

His twelve principles range from profit sharing to profiting from adversaries, from bottom-up management to the secondary nature of money.