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Wiley-Schnellkurs Marketing

Spintig, Susanne, Stumpf, Marcus

Part of the Wiley Schnellkurs series

See all formats and editions

Schnell und konkret führt Sie dieses Lehrbuch in das Marketing ein.

Marcus Stumpf und Susanne Wigger-Spintig erklären Ihnen, was Sie zur Abgrenzung des relevanten Marktes wissen sollten, wie Sie Marketingziele und -strategien formulieren und vieles mehr.

Die Autoren erläutern das Wichtigste zur Kalkulation des Marketingbudgets, Festlegung von Marketingmaßnahmen, Schaffung der Implementierungsvoraussetzungen und Marketingcontrolling.

Mit Übungsaufgaben samt Lösungen können Sie Ihr neu erworbenes Wissen testen und festigen.

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Product Details

Publisher/Imprint Blackwell Verlag GmbH

ISBN/Ean3527530266 / 9783527530267

FormatPaperback / softback

Dewey658.8

Published03/07/2024

Country of PubGermany

Pages270 pages

Dimensions148 x 210 mm

BIC KJMV7 Sales & marketing management, KJS Sales & marketing