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Image for Assortment and Merchandising Strategy

Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience

Hardback 27 May 2019
ISBN: 9783030111625
Dewey: 658.8
£35.99
RRP £44.99 Save 20%
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The Strategy Planning Process : Strategic Analyses, Objectives, Options and Projects

Hardback 24 Aug 2022
ISBN: 9783030939175
Dewey: 658.4012
£35.99
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Image for Social Marketing in Action

Social Marketing in Action : Cases from Around the World

series Springer Texts in Business and Economics
Hardback 6 Jun 2019
ISBN: 9783030130190
Dewey: 658.3124
£82.49
RRP £109.99 Save 25%
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Demand Prediction in Retail : A Practical Guide to Leverage Data and Predictive Analytics

series Springer Series in Supply Chain Management
Hardback 22 Dec 2021
ISBN: 9783030858544
Dewey: 658.81
£63.99
RRP £79.99 Save 20%
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Fashion Communication : Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

Hardback 21 Sep 2021
ISBN: 9783030813208
£127.99
RRP £159.99 Save 20%
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Social Drivers In Food Technology

Hardback 4 Dec 2020
ISBN: 9783030503734
£33.74
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Image for The New Luxury Experience

The New Luxury Experience : Creating the Ultimate Customer Experience

series Management for Professionals
Hardback 8 May 2019
ISBN: 9783030016708
Dewey: 658.812
£55.99
RRP £69.99 Save 20%
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Image for Personal Brand Management

Personal Brand Management : Marketing Human Value

series Management for Professionals
Hardback 16 Apr 2020
ISBN: 9783030437435
Dewey: 658.827
£55.99
RRP £69.99
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Image for Strategies for e-Business

Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation

series Classroom Companion: Business
Hardback 29 Jun 2020
ISBN: 9783030489496
£79.99
RRP £99.99
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Image for H2H Marketing

H2H Marketing : The Genesis of Human-to-Human Marketing

Hardback 13 Dec 2020
ISBN: 9783030595302
Dewey: 658.84
£26.39
RRP £32.99 Save 20%
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Image for Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R : A Workbook

series Classroom Companion: Business
Hardback 4 Nov 2021
ISBN: 9783030805180
£35.99
RRP £44.99 Save 20%
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Animation and Advertising

series Palgrave Animation
Hardback 4 Feb 2020
ISBN: 9783030279387
Dewey: 659.1
£87.99
RRP £109.99
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Image for Handbook of e-Tourism

Handbook of e-Tourism

series Handbook of e-Tourism
Hardback 2 Sep 2022
ISBN: 9783030486518
Dewey: 910.2854678
£359.99
RRP £449.99
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Image for The Intelligent Marketer’s Guide to Data Privacy

The Intelligent Marketer’s Guide to Data Privacy : The Impact of Big Data on Customer Trust

Hardback 20 Feb 2019
ISBN: 9783030037239
Dewey: 658.812
£26.39
RRP £32.99
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Image for Marketing Communications in Emerging Economies, Volume II

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence

series Palgrave Studies of Marketing in Emerging Economies
Hardback 18 Dec 2021
ISBN: 9783030813369
Dewey: 658.802
£103.99
RRP £129.99
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Image for Achieving Business Competitiveness in a Digital Environment

Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing

series Contributions to management science
Hardback 23 Jan 2022
ISBN: 9783030931308
£103.99
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Image for Digital Business in Africa

Digital Business in Africa : Social Media and Related Technologies

series Palgrave Studies of Marketing in Emerging Economies
Hardback 30 Jun 2022
ISBN: 9783030934989
Dewey: 658.872096
£95.99
RRP £119.99
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Image for Contextual Strategic Entrepreneurship

Contextual Strategic Entrepreneurship : Perspectives on Regional Contexts, Social Elements, and Entrepreneurial Competitiveness

series Contributions to management science
Hardback 7 Dec 2021
ISBN: 9783030860271
Dewey: 338.04
£103.99
RRP £129.99
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Image for Luxury Yachting

Luxury Yachting : Perspectives on Tourism, Practice and Context

Hardback 19 Nov 2021
ISBN: 9783030864057
Dewey: 338.4791
£103.99
RRP £129.99
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Image for Political Marketing in the 2020 U.S. Presidential Election

Political Marketing in the 2020 U.S. Presidential Election

series Palgrave Studies in Political Marketing and Management
Hardback 11 Dec 2021
ISBN: 9783030865580
Dewey: 324.73097309052
£43.99
RRP £54.99
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Image for Celebrating the Past and Future of Marketing and Discovery with Social Impact

Celebrating the Past and Future of Marketing and Discovery with Social Impact : 2021 AMS Virtual Annual Conference and World Marketing Congress

series Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Hardback 30 Jun 2022
ISBN: 9783030953454
Dewey: 658.8
£143.99
RRP £179.99
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Image for Marketing Communications and Brand Development in Emerging Economies Volume I

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

series Palgrave Studies of Marketing in Emerging Economies
Hardback 5 May 2022
ISBN: 9783030886776
Dewey: 658.827
£111.99
RRP £139.99
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Image for Social Impact of Wine Marketing

Social Impact of Wine Marketing : The Challenge of Digital Technologies to Regulation

series Contributions to management science
Hardback 25 Jan 2022
ISBN: 9783030892234
Dewey: 381.456632
£55.99
RRP £69.99
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Image for Political Marketing Alchemy

Political Marketing Alchemy : The State of Opinion Research

series Palgrave Studies in Political Marketing and Management
Hardback 18 Aug 2020
ISBN: 9783030537128
Dewey: 658.83
£35.99
RRP £44.99
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Image for B2B Marketing

B2B Marketing : A Guidebook for the Classroom to the Boardroom

series Management for Professionals
Hardback 4 May 2021
ISBN: 9783030542917
Dewey: 658.8
£71.99
RRP £89.99
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Image for Design Thinking for Food Well-Being

Design Thinking for Food Well-Being : The Art of Designing Innovative Food Experiences

Hardback 7 Jan 2021
ISBN: 9783030542955
Dewey: 658.8
£103.99
RRP £129.99
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Image for Media Corruption in the Age of Information

Media Corruption in the Age of Information

series Library of Public Policy and Public Administration
Hardback 22 May 2021
ISBN: 9783030616113
Dewey: 302.23
£87.99
RRP £109.99
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Image for Cause-Related Marketing

Cause-Related Marketing : Case Studies From a Global Perspective

series Classroom Companion: Business
Hardback 28 Mar 2021
ISBN: 9783030654542
Dewey: 658.8
£87.99
RRP £109.99
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Image for The Business Case for Love

The Business Case for Love : How Companies Get Bragged About Today

Hardback 4 Apr 2020
ISBN: 9783030364250
Dewey: 658.314
£23.99
RRP £29.99
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Image for Modern Survey Analysis

Modern Survey Analysis : Using Python for Deeper Insights

Hardback 12 Sep 2022
ISBN: 9783030762667
Dewey: 300.727
£71.99
RRP £89.99
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