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A Brain for Business – A Brain for Life : How insights from behavioural and brain science can change business and business practice for the better

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Fashion Communication in the Digital Age : Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023

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Strategic Marketing Cases in Emerging Markets

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Cross-Cultural Personal Selling : Agents’ Competences in International Personal Selling of Services

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Uniform Across-the-Board Promotions

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Fundamentals of Business-to-Business Marketing : Mastering Business Markets

Boundary Spanning Elements and the Marketing Function in Organizations : Concepts and Empirical Studies

An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively

Strategic Innovative Marketing and Tourism : Current Trends and Future Outlook—10th ICSIMAT, Ionian Islands, Greece, 2023

The Spanish Model for Smart Tourism Destination Management : A Methodological Approach

AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots

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