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Contemporary consumer culture theory

Relationship marketing in the digital age

Brand management in a co-creation perspective : communication as constitutive of brands

Evaluating social media marketing : social proof and online buyer behaviour

Information asymmetry in online advertising

Inclusive place branding : critical perspectives on theory and practice

Pioneering African-American women in the advertising business : biographies of MAD black women

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Charity marketing: contemporary issues, research and practice

Relationship marketing in the digital age

Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces

The dark side of marketing communications : critical marketing perspectives

Driving consumer engagement in social media : influencing electronic word of mouth

Contemporary consumer culture theory

Contemporary consumer culture theory

Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message and Media

Food advertising and childhood obesity : examining food type, brand mascot physique, health message and media

Food advertising and childhood obesity: examining food type, brand mascot physique, health message and media

Understanding the Higher Education Market in Africa - 12

Understanding the higher education market in Africa

Understanding the Higher Education Market in Africa - 12

Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management

Business Digitalization: Corporate Identity and Reputation

Business Digitalization: Corporate Identity and Reputation

Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

Consuming atmospheres: designing, experiencing, and researching atmospheres in consumption spaces

Country of Origin Effect in International Business: Strategic and Consumer Perspectives

Country of Origin Effect in International Business: Strategic and Consumer Perspectives

Corporate Heritage Marketing: Using the Past as a Strategic Asset

Corporate heritage marketing: using the past as a strategic asset

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