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Biete Privatsphare gegen Sozialkapital. Eine kritische Untersuchung der Funktionsweisen von Social Media

Toy Story. Wie eine neue Generation von Sexshops die Werbung erobert : Soziologische und medienwissenschaftliche Rahmenbedingungen zur Prasenz von Sexshops in audiovisuellen Medien. Eine empirische Analyse

Feministischer Aktivismus und OEffentlichkeit in Social Media. Raumfuller oder Vehikel fur gesellschaftliche Veranderungen?

Instagram als Marketinginstrument fur Start-ups. Funktionen, Zielgruppen und Erfolgsmessung

Social Media Storytelling fur das Content Marketing in Unternehmen. Wie erfolgreiches Storytelling auf Facebook und Instagram funktioniert

Zwischen Pegida und Charlie Hebdo. Der Islam in den Nachrichten

Die Metapolitik der Identitaren Bewegung Deutschland. Medienstrategien rechter Gruppierungen

Lachelst du noch oder lachst du schon? : Die Wirkung unterschiedlicher Humortypen in der deutschsprachigen Fernsehwerbung

Erfolgsfaktoren im Mannermarketing. Das geschlechtsspezifische Kommunikations- und Kaufverhalten von Mannern

Die Bedeutung des Storytellings fur das Framing der klinischen Psychiatrie. Wie sprechende Medizin das Stigma psychischer Erkrankungen aufheben kann

BIO! Auf dem Weg vom Nischen- zum Massenmarkt : Positionierung und Kommunikation von Bioprodukten im Lebensmittelmarkt

Foerderung interkultureller Kompetenz. Eine kritische Bestandsanalyse an ausgewahlten Methodenansatzen

Social Media in den Investor Relations. Wie koennen Unternehmen die sozialen Medien richtig einsetzen?

Die Auswahl von Social-Media-Influencern bei jungen Unternehmen. Die Kriterien Credibility, Attractiveness sowie die Product-Match-Up Hypothesis

Erfolgreiche Influencer Relations. Wie reagieren Follower auf Kooperationen zwischen Influencern und Unternehmen?

Digital Naive. Der Digitale Wandel in Unternehmen aus der Sicht des soziologischen Neo-Institutionalismus

The Marketing of Terrorism. Analysing the Use of Social Media by ISIS

Der Sinn von Emotionen. Die Bedeutung unserer Gefuhle fur Evolution und Kommunikation

Social Commerce auf Instagram. Potenziale von Social Media-Marketing und E-Commerce fur Unternehmen

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