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Pro en Marketing

Hoang, Long, Oble, Frederic, Tilhou, Pierre, Vuibert(Edited by)

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Un livre pratique, simple et concret pour decouvrir et mobiliser les outils necessaires aux differentes etapes d'elaboration de la demarche marketing.

Vous voulez ameliorer le positionnement de votre entreprise sur le marche ?

Vous souhaitez structurer et deployer votre strategie marketing ?

Vous cherchez a mieux connaitre votre clientele ?Decouvrez 65 outils et 13 plans d'action pour : Analyser le marche, les attentes et les opportunites Etablir la strategie et piloter le plan marketing Construire une demarche d'innovation Vous developper a l'internationalRetrouvez les ressources numeriques disponibles gratuitement en ligne : - tableau de media planning, - modele de persona, - brief etude, etc.

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Product Details

Publisher/Imprint Vuibert

ISBN/Ean2311625764 / 9782311625769

FormateBook (Adobe Pdf)

Published01/10/2019

Book LanguageEnglish

Pages224 pages

Copy LimitsCopy: 10%; print: 10%

BIC KJS Sales & marketing