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Image for Multimedia-Management

Multimedia-Management : Strategien und Konzepte fur Zeitungs- und Zeitschriftenverlage im digitalen Informationszeitalter

Hans, Rene, Keuper, Frank
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"Content" ist der digitale Rohstoff des Internets. Die Autoren liefern ein interbetrieblich ausgerichtetes Management-Konzept zur Beherrschung der Konvergenz im Mediensektor.

Neben organisatorischen Aspekten und technologischen Anforderungen liegt ein weiterer Schwerpunkt auf der strategischen Steuerung und dem Controlling von Multimedia-Aktivitaten.

Bestehende Geschaftsmodelle werden auf den Prufstand gestellt bzw. innovative Geschaftsmodelle entwickelt und damit konkrete Handlungsoptionen fur Verlage aufgezeigt.

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Product Details
Gabler
3409119264 / 9783409119269
Paperback / softback
330.015195
30/01/2003
Germany
338 pages, XX, 338 S.
170 x 240 mm
K Economics, finance, business & management, KJS Sales & marketing, PBT Probability & statistics
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