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Medien- Und Internetmanagement (11, überarbeitete und erweiterte Aufl 2023rd editi)

Wirtz, Bernd W.
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Der Medien- und Kommunikationssektor hat sich zu einem zentralen Wirtschaftsbereich in der Informationsgesellschaft entwickelt.

Dieses Buch behandelt das Medienmanagement für die elektronischen und printbasierten Medien.

Vor dem Hintergrund der Branchenkonvergenz werden die grundlegenden Entwicklungen, Wertschöpfungsstrukturen, Geschäftsmodelle und Wettbewerbsstrategien im Rahmen einer integrierten Managementbetrachtung dargestellt.

Darüber hinaus werden neuere Entwicklungen bei Internetmedien behandelt.

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Product Details
Springer
3658398329 / 9783658398323
eBook (EPUB)
20/06/2023
Germany
952 pages
Copy: 10%; print: 10%
KJE E-commerce: business aspects, KJS Sales & marketing, KNT Media, information & communication industries
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